Social Media Specialist

Level 5 Holding - Furn El Chebbak

Posted 30+ days ago

Experience

3 - 4 Years

Job Location

Beirut - Lebanon

Education

Any Graduation()

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Job Description:


The Social Media Specialist is responsible for managing and growing the brands online presence across various digital platforms. This role involves developing content strategies, creating engaging posts, monitoring audience interactions, and analyzing performance metrics to optimize social media efforts.


Responsibilities:


Content Creation & Management: Develop and publish high-quality content, including images, videos, captions, and stories, tailored to each platform (Instagram, Facebook, LinkedIn, TikTok, X, YouTube, etc.).

Community Engagement: Monitor and respond to comments, messages, and mentions to maintain brand interaction and build strong relationships with the audience.

Strategy & Planning: Design and implement social media strategies that align with brand goals, ensuring consistent messaging and aesthetic.

Analytics & Performance Tracking: Use insights and analytics tools to assess engagement, reach, and effectiveness of content, making data-driven decisions to enhance performance.

Trend Monitoring: Stay updated on the latest social media trends, platform updates, and industry best practices to keep content fresh and relevant.

Campaign Management: Plan and execute social media campaigns, including organic content strategies and paid advertising, to boost visibility and conversions.

Collaboration: Work closely with designers and editorial teams to create cohesive brand messaging.

Crisis & Reputation Management: Monitor brand sentiment and manage potential crises by responding professionally to feedback and concerns.

Influencer & Partnership Outreach: Identify and create collaboration opportunities with influencers, partners, and brand advocates to expand reach and engagement.


Required Skills:


Strong understanding of social media platforms, algorithms, and best practices.

Excellent copywriting and visual storytelling skills.

Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.).

Experience with social media management and analytics tools (Meta Business Suite, etc.).

Ability to analyze data and adapt strategies based on performance insights.

Strong communication and community management skills.

Knowledge of email marketing platforms (Mailchimp, etc.).

Google Analytics expertise to measure and optimize digital performance.


Company Industry

Department / Functional Area

Keywords

  • Social Media Specialist

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