Social Media Specialist
Leader cosmetics
Posted on 6 Oct
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Experience
1 - 3 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
- Develop, implement, and manage social media strategies across multiple platforms to enhance brand awareness and engagement.
- Create, curate, and schedule compelling content (text, images, videos, and stories) tailored to each social media channel.
- Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize campaigns.
- Engage with followers, respond to comments and messages promptly, and foster a vibrant online community.
- Collaborate with marketing, design, and product teams to align social media content with broader marketing initiatives.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure innovative and effective campaigns.
- Manage paid social media advertising campaigns, including budget allocation, targeting, and performance tracking.
- Identify and build relationships with influencers and brand advocates to expand reach and credibility.
- Monitor competitor activity and industry developments to inform strategy and maintain a competitive edge.
- Ensure all social media content adheres to brand guidelines and maintains a consistent voice and style.
Desired Candidate Profile
- Minimum of 1 year of proven experience as a Social Media Specialist or in a similar digital marketing role.
- Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Excellent written and verbal communication skills with a creative flair.
- Demonstrated ability to create engaging multimedia content.
- Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational and time-management skills with attention to detail.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Familiarity with paid social media advertising and campaign management.
- Adaptability to evolving trends and willingness to learn new platforms and techniques.
Company Industry
- Perfumery
- Toiletries
- Personal Care
- Cosmetics
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Social Media Specialist
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