Social Media Specialist

Sakkary Machinery

Posted on 10 Dec

Experience

2 - 7 Years

Job Location

Cairo - Egypt

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Develop, implement, and manage Sakkary Machinery's social media strategy to increase brand awareness and engagement.

Create, curate, and schedule compelling content across all relevant social media platforms, including Facebook, LinkedIn, Instagram, and YouTube.

Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize campaigns.

Engage with followers, respond to inquiries, and foster a vibrant online community around the brand.

Collaborate with the marketing and sales teams to align social media campaigns with broader business objectives and product launches.

Stay up-to-date with the latest social media trends, tools, and best practices relevant to the industrial and manufacturing sectors.

Manage paid social media advertising campaigns, including budget allocation, targeting, and performance analysis.

Coordinate with graphic designers and content creators to ensure high-quality visuals and messaging.

Monitor competitor activity and industry developments to identify opportunities for differentiation.

Support crisis communication and reputation management efforts on social platforms as needed.

Desired Candidate Profile

Minimum of 2 years of proven experience in social media management, preferably within B2B or industrial sectors.

Strong understanding of major social media platforms and their respective best practices.

Excellent written and verbal communication skills in English and Arabic.

Demonstrated ability to create engaging content tailored to diverse audiences.

Experience with social media analytics tools and performance reporting.

Ability to work independently and manage multiple projects simultaneously.

Creative mindset with attention to detail and a passion for storytelling.

Familiarity with online marketing strategies and digital advertising.

Strong organizational and time-management skills.

Willingness to stay updated on industry trends and emerging technologies.

Company Industry

Department / Functional Area

Keywords

  • Social Media Specialist

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