Social Media Specialist

Scale Army

The Social Media Specialist will turn long-form real estate content into high-impact short-form videos, manage daily social media activity, and engage with a highly valuable audience. The role requires experience within the real estate industry and the ability to convert complex topics into platform-native content. The specialist will use AI tools to repurpose videos, design posts, manage posting schedules, and handle DMs across multiple platforms with a strong focus on attracting quality leads.

Key Responsibilities

Content Repurposing & Production

• Use AI tools to convert long-form videos into 30 90 second short-form clips for platforms such as YouTube Shorts, TikTok, Instagram Reels, and Facebook.

• Identify strong hooks, key takeaways, and high-impact moments to create compelling short-form content.

Social Media Design & Posting

• Design appealing social media posts and thumbnails aligned with brand tone and audience.

• Build and manage a consistent content calendar across Instagram, Facebook, TikTok, YouTube, and X.

• Optimize posts through captions, hashtags, and timing to engage the right audience.

Real Estate Focused Copywriting

• Write educational captions tailored to real estate investors, home buyers, and high-net-worth individuals.

• Collaborate with the client to maintain accuracy in real estate terminology.

• Use storytelling to position the brand as a trusted resource in the real estate industry.

Analytics, Optimization & AI Utilization

• Track performance and provide actionable recommendations to improve content strategy.

• Use AI tools for ideation, caption drafting, hook generation, and content repurposing while ensuring quality control.

• Provide updates on best-performing content and lead quality across platforms.