Social Media Specialist

Scale Army

The Social Media Specialist will lead content creation, publishing, scheduling, and performance tracking across Meta and LinkedIn platforms, while also supporting broader channel distribution. This role is responsible for implementing the content calendar, managing community engagement, and executing LLMO and citation initiatives to enhance brand visibility in AI-generated responses.

Key Responsibilities Social Media Management

• Create and publish regular content across Instagram, Facebook, LinkedIn, TikTok, and YouTube based on strategic priorities

• Design visually compelling posts using Canva and Adobe Photoshop

• Write engaging, platform-specific copy aligned with target audiences and engagement goals

• Collaborate with the video editor to coordinate video content needs and provide creative direction

• Implement and optimize the content calendar provided by the Marketing Director, incorporating creative input

• Schedule and publish content using Hootsuite to ensure consistency

• Monitor engagement and performance metrics regularly

• Report on social media performance, engagement trends, and campaign effectiveness

• Respond to comments, messages, and community interactions in a timely and brand-appropriate manner

LLMO (Large Language Model Optimization) & Citation Management

• Monitor and manage citations provided by Athena HQ to maintain accurate and updated information

• Execute email outreach campaigns to editors and publications using established templates to enhance share of voice on AI platforms

• Track and report on LLM share of voice performance and citation impact

• Identify opportunities to improve brand visibility in AI-generated responses and strengthen overall SEO presence through LLMO

Community Engagement

• Monitor Reddit and other relevant forums daily for discussions related to bathroom renovations, DIY projects, and home improvement

• Respond to customer inquiries and participate in conversations using the brand voice

• Engage authentically within relevant online communities to build visibility and trust