Social Media Specialist

Scale Army

Our client is seeking a Social Media Specialist to support content development, social media execution, and marketing operations within a fast-paced environment. This role combines creative production, posting strategy, and operational support to ensure consistent content delivery, strong brand alignment, and efficient campaign execution across digital platforms.

The Social Media Specialist will create engaging visual content, manage social media posting schedules, and support day-to-day marketing workflows across multiple platforms. This role requires strong graphic design capabilities, content execution skills, and the ability to balance creative responsibilities with light administrative and operational tasks.

Key Responsibilities Graphic Design & Content Creation

• Create engaging graphics for social media ads, photos, and videos that align with the brand s identity.

• Develop content for both organic and paid campaigns that resonates with the target audience.

• Adapt designs across platforms such as Instagram and Facebook while maintaining visual consistency and messaging.

Marketing & Content Operations Support

• Organize and manage content assets, including sourcing images, uploading files, and maintaining shared folders.

• Support marketing workflows through post scheduling and report updates.

• Assist in preparing materials for case studies, campaigns, and client deliverables.

• Perform light administrative tasks related to social media and local marketing efforts, including business profile updates.

Social Media Management

• Manage the posting schedule to ensure timely content aligned with campaign objectives.

• Collaborate with the marketing team to align social media activity with broader strategies.

• Use analytics to refine posting schedules and improve engagement across channels.

Paid Media & Client Support

• Support or run Meta Ads campaigns across Facebook and Instagram, optimizing for reach, engagement, and conversions.

• Track ad performance, analyze results, and recommend improvements for ROI.

• Participate in client-facing communication, including strategy discussions, reporting, and campaign updates when needed.

Qualifications Experience

• 3 5 years of experience in social media management with a focus on graphic design and content creation.

• Experience with Meta Ads campaigns is highly valued.

• Client-facing experience is a plus.

Skills

• Strong graphic design experience for digital ads, photos, and video content.

• Knowledge of social media platform best practices, audience targeting, and content optimization.

• Familiarity with GHL or similar tools is a plus.

• Ability to manage posting schedules and work within deadlines consistently.

• Strong communication skills for internal collaboration and client interaction.

• Creative mindset with strong attention to detail and organization.

• Ability to manage multiple projects and combine creative with operational responsibilities.