Social Media Specialist

Mike Sport

KEY RESPONSIBILITIES:

• Develop, write, and edit engaging content for various social media platforms including Facebook, Instagram and LinkedIn
• Create visually appealing graphics, videos, and other multimedia content that aligns with our brand s voice and marketing objectives.
• Maintain consistency in tone, style, and quality across all content.

Social Media Management:

• Plan and schedule posts across multiple social media platforms to ensure timely and effective content delivery.
• Monitor social media channels for comments, messages, and engagement, and respond appropriately to build relationships with our audience.

Strategy and Analytics:

• Assist in developing social media strategies that align with marketing goals and objectives.
• Analyze performance metrics and generate reports to track the effectiveness of social media campaigns and content.
• Utilize insights to optimize future content and strategies.

Collaboration:

• Work closely with the marketing team to align social media efforts with overall marketing campaigns and initiatives.
• Collaborate with other departments to gather content ideas and ensure brand consistency across all channels.

Trend Monitoring:

• Stay up-to-date with the latest social media trends, tools, and best practices to keep our content relevant and innovative.
• Experiment with new approaches and techniques to improve engagement and reach.

Perform other duties that are aligned & related to the job scope.