Social Media Strategist

Scale Army

The Social Media Strategist will transform the studio s existing content into 5 10 high-quality weekly posts. The role owns social strategy, content calendars, captions, and platform-specific publishing, without producing new content. You will tailor posts for multiple industries and ensure consistent, effective brand presence across platforms.

Key Responsibilities

Social Strategy & Planning

• Develop and maintain a clear social media strategy for the studio and assigned client accounts aligned with each brand s goals and positioning.
• Build and manage a content calendar planning approximately 5 10 tailored posts per week across platforms.
• Define content pillars, themes, and posting cadence to ensure consistent and relevant output.

Content Adaptation & Publishing

• Review and select from a large volume of existing studio-produced assets, including video, graphics, and clips.
• Adapt assets into platform-ready posts by selecting clips, thumbnails, titles, and angles tailored to each platform.
• Write on-brand, platform-appropriate captions aligned with each client s voice and audience.
• Manage platform-specific posting and scheduling across Instagram, TikTok, LinkedIn, YouTube Shorts, and others, optimizing formats, aspect ratios, and metadata.
• Apply light adjustments such as basic captioning, simple trims, and thumbnail selection or tweaks (no heavy editing).

Platform & Audience Expertise

• Apply strong understanding of platform nuances to maximize reach and engagement.
• Stay up to date on social media trends, best practices, and features.
• Tailor content to multiple industries, including law, finance, healthcare, and creative/podcast brands, while ensuring accuracy and professionalism.

Performance Monitoring & Optimization

• Track post performance through native platform analytics or client tools.
• Identify top-performing content types and provide recommendations to refine strategy.
• Report key insights and high-level performance trends to the internal team to inform future content and decisions.

Collaboration & Workflow

• Collaborate closely with internal production and account teams to understand upcoming content, campaigns, and client priorities.
• Coordinate through tools such as Slack, Monday.com , and Frame.io to align on deliverables and timelines.
• Ensure smooth cross time zone collaboration with U.S.-based teams.
• Note: Community management is not a primary responsibility unless requested.