SOCIAL MEDIA SUPERVISOR asyad

Job Purpose: To carry out marketing and branding activities for MWASALAT in order to create a strong and consistent brand of MWASALAT. Supervise the content of social media accounts and Media Coverage of MWASALAT.

Key Responsibilities:

• To implement the branding strategy and action plan for MWASALAT in order to create a strong, recognizable and sustainable brand and Managing the content social media accounts of MWASALAT.
• To liaise with Advertisement and Branding agencies and vendors to create ad campaigns and documenting all news and media coverage Related to MWASALAT.
• Oversee the creation, curation, and management of digital content, including social media posts, blogs, videos, and graphics.
• To assist the Head of Media and Design in forecasting the media and advertisement budget, to track the utilization of the same. And to manage media coverage of special occasion of MWASALAT.
• To liaise with media stakeholders for the proper coverage in print, online and other media forums. To Deal with Media institutions for publishing latest news of MWASALAT.
• To develop consistent and impactful messaging for MWASALAT. And to prepare and write news and press release related to MWASALAT.
• Work closely with other departments (e.g., marketing, sales, design) to ensure cohesive digital media efforts and alignment with overall business objectives.
• Stay up-to-date with digital media trends, emerging technologies, and best practices
• To constantly evaluate the effectiveness of the various advertisements and its impact on MWASALAT’s brand.
• To conduct surveys via external agencies to understand the brand strength of MWASALAT; to act upon the identified gaps.
• To develop branding strategies for new initiatives, routes, buses etc. to have maximum impact and reach.
• Plan and execute social media campaigns to promote MWASALAT’s services and initiatives.
• Any other assigned duties from time to time