Social Media Team Leader

SYE English Community

Posted on 18 Dec

Experience

3 - 7 Years

Job Location

Giza - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Main Job Duties:

Develop and Implement Social Media Strategy

  • Design and execute a comprehensive social media strategy aligned with the company s brand, target audience, and marketing objectives.
  • Conduct regular competitor analysis, market research, and audience profiling to inform strategy development.

Content Planning and Management

  • Oversee the planning, creation, scheduling, and publishing of engaging content across all social platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube).
  • Ensure content reflects the company s educational mission, program offerings, student testimonials, and success stories.

Campaigns and Community Engagement

  • Lead the development of campaigns that promote courses, events, and brand awareness.
  • Encourage student and follower interaction through interactive posts, polls, Q&A sessions, and other community-driven initiatives.

Cross-Department Collaboration

  • Coordinate with Marketing, Sales, Customer Support, and Education teams to align messaging, respond to inquiries, and support lead generation.
  • Manage online reputation and address student or follower feedback professionally and promptly.

Team Supervision and Performance Oversight

  • Supervise content creators, designers, and community managers to ensure consistent brand voice, posting schedules, and content quality.
  • Provide creative direction and performance feedback to enhance the team s effectiveness.

Platform Optimization and Branding

  • Set up, optimize, and maintain the company s social media profiles to maximize reach and engagement.
  • Ensure all content is aligned with the company s tone, visual identity, and marketing goals.

Analytics and Trend Monitoring

  • Monitor, analyze, and report on key performance metrics such as reach, engagement, conversion, and follower growth.
  • Stay updated on social media trends, platform updates, and emerging tools to keep the company ahead in digital marketing.

Ad Management and Budgeting

  • Plan and manage paid advertising campaigns to drive traffic, generate leads, and boost course registrations.
  • Monitor ad performance and optimize for cost-effectiveness and ROI.

Desired Candidate Profile

Education & Background

  • Bachelor s degree in Marketing, Mass Communication, Digital Media, or a related field.
  • Additional certifications in Social Media Management, Digital Marketing, or Content Creation are a strong advantage.

Experience

  • Minimum of 3 5 years of professional experience in social media management, preferably in the education, training, or service sector.
  • At least 1 2 years in a leadership or supervisory role overseeing content teams or campaign execution.

Technical Skills

  • Proven experience with major social media platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.
  • Proficiency in social media scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).
  • Strong knowledge of analytics tools such as Facebook Insights, Instagram Analytics, and Google Analytics.
  • Experience in running and optimizing paid ad campaigns on Meta platforms and Google.
  • Familiarity with SEO principles, content marketing, and basic graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Soft Skills

  • Excellent written and verbal communication skills in English and Arabic.
  • Creative thinking with a strong sense of brand tone and audience engagement.
  • Strong leadership, time management, and organizational skills.
  • Ability to work under pressure, meet tight deadlines, and handle multiple projects simultaneously.

Knowledge & Understanding

  • Deep understanding of the target audience (students, parents, language learners) and how to communicate value effectively on social media.
  • Up-to-date with the latest social media trends, algorithm changes, and platform updates.
  • Knowledge of educational or e-learning trends is a plus.

Work Conditions

  • Flexibility to occasionally attend or cover events during evenings or weekends.
  • Willingness to collaborate closely with marketing, sales, and education departments.

Company Industry

  • Education
  • Training
  • Teaching
  • Academics

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Social Media Team Leader

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SYE English Community

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