Social Seeder, Freelance ITP Media Group

KEY RESPONSIBILITIES

• Strategically seed content across relevant social platforms, communities, and off-channel environments, including Instagram, TikTok, X, LinkedIn, WhatsApp, Telegram, Discord, Reddit, and niche forums.
• Identify, build, and maintain relationships with micro-creators, taste makers, community leaders, and culture accounts aligned with our brands.
• Adapt messaging, captions, and framing to suit platform-specific norms and community etiquette.
• Drive early engagement and momentum during the critical post-publication window to maximize organic reach and algorithmic amplification.
• Coordinate closely with editorial, social, and audience teams to align seeding strategies with content priorities and campaign objectives.
• Monitor engagement velocity, sentiment, and share patterns, and provide actionable feedback to inform future content and distribution strategies.
• Track and report on seeding performance, including reach, engagement, and qualitative impact.
• Stay up to date with platform trends, emerging communities, and shifts in online culture relevant to our audiences.

SKILLS AND EXPERIENCE REQUIRED

• Proven experience in social media, audience growth, community management, or creator relations.
• Strong understanding of major social platforms and emerging community spaces, including how content travels organically across them.
• Excellent cultural intuition and judgment, with the ability to identify what resonates with specific audiences and communities.
• Strong written communication skills, with the ability to tailor tone and messaging across platforms.
• Highly organized, proactive, and comfortable managing multiple content streams simultaneously.
• Data-aware mindset, with the ability to interpret engagement signals and translate insights into action.
• Experience working in media, culture, fashion, entertainment, or fast-moving digital environments is preferred.