Specialist - E-tailers & Ecommerce Chalhoub Group

Strategy and Planning:

Create and maintain the yearly strategic plan and the yearly budgets in accordance to Lacoste s vision and mission and monitor implementation, insuring consistent brand sense of purpose

Own short- and long-term strategy, P&L and objectives of the marketplace e-Commerce business Lead sales forecasting exercise with Finance team and ensure GM s approval

Develop and conduct the implementation of goals, objectives, policies, procedures and standards to improve efficiency

Business Development/Relationship Management:

Consistently scout new and up-and-coming marketplaces that attract traffic

Lead new expansion talks and conduct strategic meetings with relevant e-Commerce websites to discuss partnerships and commercial conditions (Margin, animations, exclusive deals ) seek buy-in of brand s General Manager and brand owners

Deliver the underlying profitability through developing knowledge of key cost drivers from the P&L Monitor partners platforms to ensure:

Content marketing adherence to brand standards and flag any issues Pricing alignment across platforms

Optimize performance marketing and VM standards

Liaise with eCommerce Manager to test marketplace s user experience and flag any issues regarding technical structure, design, content, navigation, branding, performance and functionality

Ensure performance reports are received from partners in order to:

Analyze web metrics and accordingly proceed with action plan to improve categories performance and turnover

Understand top performing and worst performing categories

Manage and analyze eCommerce KPIs (click through rate, conversion, spend, consumer path to purchase, consumer online searches, and creative analysis)

Be able to make informed decisions when it comes to negotiating purchase orders with partners buying teams (approval on SKUs, quantities, sizes, etc.)