Sr. Campaign Specialist

SOUM

Responsibilities

• Develop and execute social media and digital campaigns across platforms including TikTok, Instagram, Twitter/X, Snapchat, and more to drive engagement, growth, and conversions
• Manage scheduling, publishing, and engagement using social media management tools
• Analyze campaign performance using platform analytics and translate data into actionable insights
• Create and implement nationwide advertising strategies to support brand visibility and conversion goals
• Develop and maintain SEO strategies, including writing and optimizing blog content to increase organic traffic to the e-commerce platform
• Collaborate with CRM teams to improve lead prioritization, campaign performance tracking, and ROI analysis
• Launch and monitor digital email marketing campaigns in alignment with online privacy and CAN-SPAM regulations
• Plan and execute direct marketing campaigns, managing everything from concept to results analysis
• Initiate KPI monitoring frameworks, set baseline performance goals, and define milestones for improvement
• Continuously optimize lead generation and marketing communication methods for compliance and impact

Requirements:

• 2 4 years of proven experience in campaign management, digital marketing, or social media strategy
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in campaign strategy and execution, ideally within a digital-first or consumer brand environment
• Strong understanding of major social media platforms and digital marketing best practices
• Proficient in interpreting analytics data and using insights to inform decisions
• Experience with digital marketing and CRM tools such as Hootsuite, HubSpot, Mailchimp, or similar
• Excellent written and verbal communication skills
• Creative, proactive, and detail-oriented with a strong sense of ownership
• Strong project management and cross-functional collaboration skills
• Fluency in Arabic and English is a must