Sr. Manager Demand & Product Marketing

Oman Investment Authority

Key Responsibilities

Strategic Marketing & Planning

• Define annual demand generation & product marketing strategy aligned with sales & revenue target
• Build marketing roadmaps for product/service launches, including messaging, positioning, and competitive benchmarking.
• Translate business priorities into integrated campaign calendars and measurable KPIs.
• Allocate and manage marketing budgets, ensuring cost-effectiveness and measurable returns

Lead Generation

• Define and execute a comprehensive lead generation strategy covering inbound and outbound programs.
• Own the sales funnel, ensuring smooth lead handoff and follow-up with Sales.
• Implement lead scoring models to qualify leads based on engagement and buying signals.
• Drive inbound lead generation through SEO/SEM, content syndication, digital ads, and thought leadership.
• Oversee outbound prospecting campaigns (email sequences, LinkedIn outreach, targeted account engagement).
• Launch and manage account-based marketing (ABM) programs for enterprise clients and public sector accounts.
• Collaborate with sales to run joint prospecting cadences and pipeline acceleration campaigns.
• Track cost per lead (CPL), lead quality, and conversion rates, continuously optimizing performance.

Demand Generation & Campaign Management

• Design and execute multi-channel campaigns (digital, events, partner co-marketing) to drive qualified leads, in coordination with Onetech s branding and communications team.
• Develop lead scoring models and nurture programs to improve conversion rates.
• Collaborate with sales leadership to align demand programs with pipeline & sales targets.
• Ensure consistent measurement of campaign impact across awareness, engagement, & revenue metrics.

Product Marketing & GTM Enablement

• Own product positioning, differentiation, and value proposition across all ODP solutions.
• Lead GTM planning for new services, ensuring readiness of content, pricing guides, sales collateral, and FAQs.
• Ensure sales enablement content (solution briefs, datasheets, case studies, battle cards, FAQs) is up-to-date and relevant.
• Conduct ongoing competitor/market intelligence and feed insights into pricing, solution design, and sales plays.

Team Leadership & Development

• Supervise and mentor Senior and Junior Specialists, allocating responsibilities & setting clear KPIs.
• Develop team capabilities in campaign execution, analytics, and ICT product knowledge.
• Build a high-performing marketing function, with clear processes for campaign execution and reporting.

Stakeholder Engagement & Governance

• Act as marketing s primary interface with Sales, Product, and Delivery functions.
• Support executive leadership with board-level reporting on marketing performance and ROI.
• Ensure compliance with Onetech s governance processes and public sector marketing norms in Oman.
• Report campaign ROI, lead pipeline contribution, and market intelligence to CSMO and senior leadership.
• Maintain audit-ready marketing records, dashboards, and campaign data.
• Adhere to Onetech governance frameworks, marketing policies, and public-sector compliance requirements in Oman.
• Ensure adherence to approved branding guidelines and marketing DOA.

Role Specification

Qualification

Bachelor s degree in Marketing, Business, or IT/Engineering; MBA preferred.

Certification

CRM admin/user certifications (e.g., Salesforce/HubSpot/Zendesk) advantage.

Excel/Power BI certifications advantage.

Experience

8 12 years in B2B marketing, with at least 3 years in a leadership role.

Strong ICT sector experience (cloud, data center, cyber, managed services).

Proven track record in demand generation, GTM strategy, and sales enablement.

Experience with CRM and marketing automation (e.g., HubSpot, Salesforce).

Skills

• Strong leadership, planning, and stakeholder management skills.
• Excellent writing, messaging, and presentation ability.
• Advanced knowledge of CRM/automation tools (Salesforce, HubSpot, Marketo).
• Deep understanding of ICT product lifecycles, GTM models, and competitive positioning.

Competency

Behavioral

• Leadership & Team Development
• Strategic Thinking & Planning
• Stakeholder Engagement

Core

• Quality & Attention to Detail
• Communication & enablement

Technical

• Demand Generation Campaigns
• Product Positioning & Value Props
• CRM & Marketing Automation
• Competitive Intelligence