Sr Marketing Manager

Client of NOK for Human Capital

About NOK HC

NOK HC is a dynamic company founded in 2018 as a subsidiary under NOX Holding, specializing in HR Solutions and Outsourcing Industry, committed to delivering high-quality HR services. With a focus on innovation and excellence, the company fosters growth and success for both clients and employees. NOK HC values teamwork, integrity, and a forward-thinking approach to achieving its goals.

Job Title

Senior Marketing Manager

Job Summary

Our client is a leading company in the funeral services industry based in Egypt and is recognized for its commitment to innovation and compassionate service. They are seeking a Senior Marketing Manager to join their leadership team and drive brand building and growth from the ground up. This is a high-impact role reporting directly to the CEO, ideal for a creative and strategic thinker passionate about building meaningful brands and scaling impact.

Job Responsibilities

• Develop and own the company's brand strategy, positioning, and visual identity.
• Define and maintain a consistent brand voice, tone, and messaging across all channels.
• Build a strong, trusted, and recognizable brand within the Egyptian market.
• Develop and execute comprehensive marketing strategies across digital and offline channels.
• Lead marketing campaigns end-to-end, from ideation to execution and performance analysis.
• Drive customer acquisition, engagement, and retention through targeted initiatives.
• Manage and optimize digital channels including social media, SEO/SEM, email marketing, and content.
• Identify growth opportunities, partnerships, and new channels to expand reach.
• Oversee the creation of high-quality content that informs, engages, and converts.
• Manage internal and external communications with professionalism and sensitivity.
• Lead PR efforts and media outreach to strengthen brand presence.
• Track marketing KPIs and generate performance reports with actionable insights.
• Conduct market research and competitor analysis to stay ahead of trends.
• Build and manage the marketing team as the company scales.
• Manage marketing budgets efficiently to maximize impact and ROI.
• Collaborate cross-functionally with product, operations, and leadership teams.

Key Requirements

Education: Bachelor's Degree from a reputable university (Master's Degree or MBA is a plus)

Experience: 8 10+ years of experience in marketing, brand management, or a related field, preferably within a startup or high-growth environment

Skills:

• Strong leadership and team management skills
• High level of creativity and storytelling ability
• Strategic thinking and problem-solving skills
• Excellent communication and interpersonal skills
• Strong analytical and data-driven mindset

Certifications (if any): Not mandatory

Languages: Fluency in English and Arabic (written and spoken)

Job Conditions

Location: Egypt
Work Mode: On-site / Hybrid (based on company policy)
Employment Type: Full-time

Work Benefits

• Competitive salary
• Health insurance (medical, dental, vision)
• Paid time off (PTO) and holidays
• Professional development opportunities