Sr Marketing Manager - Product Marketing

GE Aerospace

Essential Responsibilities:

• Develop the long-term strategic vision and value proposition for the assigned business channel, product line, and/or services offering.

• Support strategic business plan and pricing discussion, participate in commercial NPI development and bring solution to address market feedback and achieve business goal.

• Articulate and present GE s product value differentiation in the market to assigned customer segments.

• Monitor any current and future competitive threats in the industry and provide recommendations to maintain or secure GE s desired market positioning.

• Provide sales campaign support through the generation of comparative value charts as well as through performing life cycle analytics and commercial product strategy.

• Coordinate with airframers to develop joint value sells.

• Build network of industry experts through industry events and personal engagement to stay apprised of evolving trends, and share trends in a thoughtful way

• Partner with the long-range forecasting team to analyze and interpret future growth trends, regional demand distribution, competitive dynamics, and win rates. Evaluate aircraft utilization and productivity metrics, along with their projected outlook, to inform strategic decision-making.

• Solicit, collect, and analyze large quantities of data to succinctly capture key insights

Qualifications/ Requirements:

• Bachelor's degree from an accredited university or college, preferably in marketing, business, or engineering

• Minimum of 10 years working experience in Aviation industry

Desired Characteristics:

• Commercial aviation industry experience

• Product marketing experience

• Ability to tell a story and develop presentations to influence leaders and stakeholder on program commercial strategy

• Experience with lean, able to adopt lean mindset and tools for marketing activities

• Strong oral and written communication skills, strong interpersonal and leadership skills

• Demonstrated ability to analyze and solve complex problems

• Demonstrated ability to lead programs / projects; ability to document, plan, market, and execute programs

• Established project management skills