Sr. Performance Marketing Manager

Spacetoon Go

Lead Spacetoon GO s growth engine across paid acquisition + app store growth + web organic performance, driving subscriber acquisition, trial-to-paid conversion, retention impact, and CAC/LTV efficiency. You ll own strategy, execution, testing, and measurement across channels while working closely with Product, Data, Creative, and Content teams to scale subscription growth.

Key Responsibilities

• Own the subscription growth strategy end-to-end: acquisition, conversion, and efficiency (CAC, payback, LTV), aligned to monthly/quarterly targets.

• Plan and scale paid acquisition across Meta, Google (UAC/Search/YouTube), TikTok, Snap, and other relevant channels, with disciplined budget pacing and ROI management.

• Build and optimize full-funnel journeys: install onboarding trial start payment renewal, partnering with Product to improve conversion rates and reduce churn leakage points.

• Drive a high-velocity testing roadmap across creatives, audiences, bidding, app store pages, landing pages, offers, and subscription packages turning results into repeatable playbooks.

• Lead performance creative direction with Designers/Creative: define briefs, hooks, messaging, and iteration cycles based on data (thumb-stop rate, CTR, CVR, CPA).

• Own measurement and data integrity across mobile + web: GA4/MMP events, pixel/CAPI, SKAN/ATT realities, attribution model alignment, and clean UTMs.

• Build executive-ready reporting (weekly/monthly) and performance narratives: what happened, why, what we learned, and what we ll do next.

• Make ASO a growth lever by owning/store-driving: keyword strategy, creatives (icon/screenshots/video), localization, ratings/reviews strategy, and conversion rate optimization on store pages.

• Improve SEO-driven acquisition by partnering with Content/Engineering to grow organic sessions and conversion: technical hygiene, keyword targeting, landing page structure, content briefs, and measurement of organic-to-subscription conversion.

• Collaborate with CRM/Lifecycle teams to strengthen retention economics: retargeting, win-back, and lifecycle-trigger alignment (push/email/in-app), focused on subscriber quality not just volume.

• Manage external partners (agencies, networks, platform reps), negotiate value, and enforce performance standards; mentor junior marketers and raise team execution quality.