Sr. Performance Marketing Specialist
McLedger
Posted on 27 Oct
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities:
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Full-Funnel Campaign Management: Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, X, and other key platforms with direct platform execution (no reliance on junior support).
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Audience & Creative Strategy: Conduct in-depth research to identify target segments, design creative testing roadmaps, and iterate ad copy and assets to improve CTR and conversion rates.
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Tracking & Measurement: Implement and maintain accurate tracking using Google Tag Manager, GA4, server-side tracking, and MMPs to ensure precise attribution and actionable insights.
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Budget & Performance Optimization: Own budgets, monitor pacing, and apply real-time optimizations to maximize ROI/ROAS while controlling CAC.
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Cross-Functional Collaboration: Partner with content, product, and analytics teams to align campaigns with product launches, lifecycle marketing, and company growth goals.
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Innovation & Growth: Stay ahead of platform updates, AI-driven tools, and industry trends; proactively test new channels, formats, and bidding strategies to drive scalable results.
Desired Candidate Profile
Experience: 3-5 years of hands-on performance marketing experience managing paid campaigns across Meta, Google, and TikTok.
- Technical Skills: Advanced Proficiency in Google Tag Manager, GA4, and MMP measurement (e.g., Adjust, AppsFlyer).
- Analytical Ability: Strong data analysis skills with the ability to translate insights into actionable optimizations.
- Ownership Mindset: Proven track record of independently managing budgets, strategy, and execution while meeting aggressive growth targets.
- Communication: Exceptional ability to present findings and performance results to stakeholders of varying technical backgrounds.
- Bonus Points: Experience with HubSpot, DataBox, or other marketing automation and reporting platforms.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Sr. Performance Marketing Specialist
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