Sr. Product Marketing Manager
Client of HR Ways
Posted on 27 Feb
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Experience
7 - 12 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy across digital, social, PR, events, and performance channels to drive traffic, leads, and conversions.
- Lead demand generation using Account-Based Marketing, SEO, SEM, paid media, email, events, and referral programs.
- Create high-quality content (blogs, ad copies, organic posts) that resonates with target audiences and elevates Kranks brand presence.
- Own and manage the full marketing funnel from website optimization and paid campaign management to lead nurturing and analytics.
- Analyze KPIs and ROI using analytics tools; leverage insights to iterate, improve, and scale growth initiatives.
- Build and manage the marketing tech stack (HubSpot, automation tools, analytics, testing platforms) for maximum efficiency and scalability.
- Collaborate cross-functionally with sales, product, and leadership teams to align marketing with business goals.
- Oversee agencies, freelancers, and budgets to deliver measurable outcomes.
- Stay ahead of industry trends, competitor activities, and emerging technologies to position Krank as a market leader.
- Foster a culture of experimentation, innovation, and data-driven decision-making.br>
Desired Candidate Profile
We are specifically looking for someone with experience in both small and large organizations, ideally within the technology sector. A strong background in B2B and SaaS marketing is essential, as is the ability to lead cross-functional collaboration across product, sales, and leadership teams. The candidate will be responsible for managing all areas of the marketing mix, including public relations, digital and social campaigns, corporate events, performance marketing, and complete campaign life cycles. They will also be expected to set and monitor KPIs, take ownership of marketing budgets, and identify new growth opportunities across platforms and channels.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Sr. Product Marketing Manager
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Client of HR Ways
About Company: The enterprise SaaS platform powering faster, smarter, and more profitable used equipment sales.