Sr. Salesforce Marketing Cloud (Techno Functional/ExactTarget)

Robusta Studio

We are looking for an experienced Salesforce Marketing Cloud Senior (Techno Functional ExactTarget) professional to lead the end-to-end delivery, administration, and optimization of Salesforce Marketing Cloud solutions with strong expertise in the legacy ExactTarget platform and modern SFMC capabilities.

The ideal candidate combines strong technical development skills with functional marketing automation expertise, enabling seamless collaboration between business stakeholders and technical teams. This role involves designing personalized customer engagement journeys, managing platform integrations, and delivering scalable omnichannel marketing solutions.

Role Responsibilities

• Gather and analyze business requirements for marketing automation and customer engagement initiatives.
• Translate business needs into scalable Salesforce Marketing Cloud solutions.
• Lead campaign planning, customer journey design, segmentation, and personalization strategies.
• Collaborate with marketing, CRM, analytics, and business teams to optimize customer communications.
• Support user training, documentation, and platform best practices.

Technical Responsibilities

• Configure and manage Salesforce Marketing Cloud / ExactTarget modules, including:
• Email Studio
• Automation Studio
• Journey Builder
• Contact Builder
• Mobile Studio
• Triggered Sends
• Develop dynamic and personalized communications using:
• AMPscript
• SSJS
• HTML/CSS
• SQL
• Build and maintain automations, triggered campaigns, data extensions, and reusable templates.
• Troubleshoot technical issues and optimize campaign performance.

Data & Integration

• Integrate Salesforce Marketing Cloud with Salesforce CRM, APIs, external databases, and third-party applications.
• Manage subscriber data, segmentation logic, suppression lists, and audience targeting.
• Support data migration, synchronization, and ETL processes.
• Ensure data quality, governance, and compliance with marketing standards.

Campaign Execution & Optimization

• Execute and monitor email and multi-channel marketing campaigns.
• Perform QA testing and validate campaign accuracy before deployment.
• Analyze campaign performance metrics and recommend optimization strategies.
• Support A/B testing and reporting activities.

Leadership & Stakeholder Management

• Serve as the bridge between technical and business teams.
• Mentor junior team members and support knowledge sharing.
• Participate in architecture discussions and solution recommendations.
• Ensure adherence to Salesforce Marketing Cloud best practices and governance standards.

• Bachelor s degree in Computer Science, Information Systems, Marketing, or related field.
• 5+ years of hands-on experience with Salesforce Marketing Cloud / ExactTarget.
• Strong techno-functional expertise in marketing automation platforms.

• Proven experience with:

Journey Builder

Automation Studio

Contact Builder

Email Studio

SQL

AMPscript

API integrations

• Experience with Salesforce CRM integrations and customer data management.
• Strong understanding of customer lifecycle marketing and campaign execution.
• Excellent problem-solving and stakeholder communication skills.