Sr. Specialist Marketing

talabat

As a Senior Marketing Specialist for talabat UAE, you'll lead the planning and execution of growth marketing campaigns for talabat mart, ensuring consistent messaging across all channels. Reporting to the Sr Marketing Manager (Consumer) you'll create compelling content, manage creative assets, and optimize campaign performance to drive growth.

Your primary responsibilities will include developing and implementing marketing campaigns to promote and increase ToM, orders, acquisitions, ABV, and frequency.

Handling, planning & liaising with internal and external teams to activate campaigns;

Managing deliverables of content across channels;

Working with manager to plan campaigns, which are aligned with the annual calendar;

Constantly track trends, flag new ones, and come up with relevant marketing campaign ideas;

Constantly tracking and reporting costs, marketing spend and budgets.

Conduct in-depth market research, analyze industry trends, and identify new opportunities for campaign initiation, optimization and customer targeting.

Utilize advanced analytics to measure campaign performance, derive actionable insights, and continuously optimize campaigns for maximum growth;

Overcome challenges and develop creative solutions to enhance campaign effectiveness, reach target audiences, and drive desired outcomes;

Collaborate with cross-functional teams, including commercial, supply chain, brand, creative, CRM, content, and digital marketing, to ensure seamless execution and consistency across all channels.

Plan and manage the campaign budget, ensuring effective allocation and optimization of resources.

Monitor and analyze key campaign metrics, providing regular reports and recommendations to stakeholders.

Foster strong relationships with internal stakeholders, external partners, and agencies to drive successful collaboration and campaign delivery.

Stay up-to-date with industry best practices, emerging marketing trends, and innovative technologies to drive continuous improvement and innovation within the team.