Job Description

Roles & Responsibilities

Key Responsibilities/strong>

Category Strategy & Ownership/strong>

Define and drive the mid- to long-term category strategy/strong> for the Horeca channel
Identify priority segments, channels, and customer groups based on market potential
Establish clear category positioning, value propositions, and growth roadmaps/strong>

Market Intelligence & Business Insights/strong>

Lead the development of data-driven insights/strong> on market size, trends, and competitive landscape
Act as the go-to expert/strong> for Horeca category intelligence within the organization
Translate insights into strategic recommendations and business opportunities

Portfolio & Brand Leadership/strong>

Own the category portfolio strategy/strong>, including product mix, gaps, and future needs
Work closely with product development and marketing teams to shape offerings aligned with market needs
Lead new product introduction strategy/strong> for Horeca (from concept to market readiness)

Commercial Planning/strong>

Develop annual and multi-year category plans/strong>, including volume, revenue, and growth targets
Define pricing logic, margin expectations, and investment priorities
Build business cases for new opportunities and strategic initiatives

Performance Management/strong>

Track and analyze category performance across key metrics (sales, share, profitability)
Continuously refine strategy based on performance and market evolution
Provide clear direction to the sales team on priorities and focus areas

Cross-Functional Leadership/strong>

Act as the bridge between strategy and execution/strong>, ensuring alignment across Sales, Marketing, and Supply Chain

Provide the Horeca sales team with clear strategic direction, segmentation, and priorities/strong>

Support, but do not lead, market activation ensuring consistency with overall strategy

Desired Candidate Profile

What We re Looking For/strong>

Bachelor s degree in marketing, Business, or a related field

5+ years of experience in Brand Management, Category Management, or Strategic Marketing/strong>

Strong experience in FMCG and/or HoReCa/Foodservice environments/strong>

Proven ability to build strategies from scratch and translate insights into growth plans/strong>

Strong analytical and strategic thinking skills

Ability to influence without direct authority (no direct reports initially)

Comfortable working in a hands-on, evolving environment/strong>

STRATEGIC MARKETING MANAGER NAPCO