Territory Manager – II Practus

Role summary The Territory Manager (2) will be responsible for driving on-ground sales of an African steel conglomerate’s steel products by developing strong relationships with traders, contractors and distributors, converting enquiries into confirmed orders, ensuring timely collections, and maintaining comprehensive territory coverage. The role reports to the Regional Manager of the African steel conglomerate and carries full ownership of sales performance for key accounts within the allocated region.

Key responsibilities • Execute daily sales activities, including prospecting, customer visits, product demonstrations and order booking. • Manage and grow existing customer accounts across traders, retailers and contractors, while developing new accounts to expand market share. • Deliver monthly sales targets, both in volume and value, in line with agreed objectives. • Prepare proforma and final invoices, coordinate dispatches with the logistics team and confirm successful deliveries. • Support collections by following up on payments and escalating overdue invoices when necessary. • Maintain accurate and up-to-date customer communication records, visit reports and order status updates. • Communicate product updates, price revisions and promotional schemes to customers. • Gather market intelligence and generate insights on competitor pricing, product preferences and demand patterns. • Develop the territory sales plan and track progress during weekly sales review meetings. • Identify and pursue tender opportunities with government bodies and construction companies, ensure adherence to regulatory requirements, and strengthen strategies to maximise win rates. • Manage existing government accounts and ensure compliance with company policies, quality standards and documentation requirements for both export and local deliveries.

Skills & competencies • Strong knowledge of steel products, including rebar, tubes and wire rods, along with their common applications and technical specifications. • Proficiency in preparing quotations, responding to tenders and creating sales orders. • Ability to manage key accounts across distributors, construction companies and major customer segments. • Comfortable using order management tools and smartphone applications for daily reporting and follow-ups. • High levels of initiative, resilience and persistence, with a strong work ethic suited to daily field operations. • Effective negotiation and objection-handling skills, with the ability to close deals independently. • Collaborative approach and ability to coordinate with logistics, production, quality and finance functions.

Required experience & qualifications • Minimum of 4 to 6 years’ experience in steel, construction materials, hardware or distributor-led businesses is preferred. • Demonstrated track record of achieving sales targets in an on-ground sales role. • Valid local driving license or access to reliable personal transport such as a motorbike or car is preferred. • Prior work experience in West Africa is an advantage. • Minimum qualification: Bachelor’s degree in commerce, Business, Marketing or an equivalent field.