Trade Marketing And Operations Manager

Galderma

Job Description

To optimize channel partnerships with a focus on customer channels such as pharmacies, ensuring seamless implementation of agreed point-of-sale (POS) activities in alignment with Galderma Global guidelines. This involves fostering cross-functional collaboration with e-commerce and digital teams of Cluster and Galderma Global to enhance overall customer experience. Additionally, the core mission includes organizing trade promotional activities, visibility in POs effectively, sharing best trade practices, and implementing trade loyalty programs to drive sales and strengthen relationships with key stakeholders.

Duties & Responsibilities

Manage Channel Partnerships:

• Develop collaborative strategies with partners to effectively promote products and services to customers. Monitor localization of this strategy by distributor to main channels: pharmacies, etc.
  
  

Ensure Implementation Of POS Activities

• Oversee the execution of agreed point-of-sale (POS) activities according to Galderma Global guidelines, ensuring consistency and alignment with brand standards. Monitor POS initiatives to track effectiveness and make adjustments in collaboration with Galderma distributors as necessary to optimize results.
• Work closely with Galderma Global and Cluster e-commerce and digital teams to integrate channel partnership strategies with e-pharmacies or other POS. Coordinate efforts with Cluster Team to ensure synergy and alignment of objectives across the organization
  
  

Organize Trade Promotional Activities

• Plan and execute trade promotional activities aimed at enhancing brand visibility and driving sales in pharmacies and other customer channels. Manage visibility of Galderma products within pharmacies effectively to maximize product visibility and impact.
• Tracking of Promotional Spend vs allocated budgets
  
  

Share Best Trade Practices

• Identify and disseminate best trade practices to channel partners within Galderma Global Team or the Cluster to drive continuous improvement. Provide guidance and support to partners in implementing effective promotional strategies and tactics.
  
  

Implement Trade Loyalty Programs

• Develop and implement trade loyalty programs aimed at incentivizing channel partners and fostering long-term relationships.
• Monitor program effectiveness and make recommendations for enhancements based on feedback and performance metrics.
  
  

Minimum Requirements

• University Degree.
• Min 5 years experience in trade marketing (promotional strategy, shel-management, customer loyalty program development, awareness of brand)
• Proven success track record
• English and Arabic
  
  

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