Trade Marketing Executive
Kimberly-Clark
Posted 30+ days ago
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Experience
5 - 10 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Implement Country / Channel / Customer Pricing and Promotion Policy to realize Brand Pricing Strategy
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Run pricing diagnostics and make recommendations to optimize pricing strategy
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Run periodic price pack architecture PPA analysis to identify white pack spaces and recommended adjustments / extensions to unlock revenue growth
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Continuously assess competitive and promotional landscape; check and adjust pricing and promotion mechanics and guidelines to remain competitive
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Define, enable and monitor DPSM (distribution, Pricing, Shelving, Merchandizing) objectives and drivers by category and channel
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Analyze, monitor and report Retail Audit by Category & Channel; identify gaps and opportunities and drive insight to execution
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Maintain strong connection with external suppliers (Nielsen, Flyer Trackers, etc) to ensure data hygiene
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Develop and cascade annual category strategies / selling stories; Actively participate in annual customer / distributor JBPs (joint business plans)
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Develop and oversee execution of NPIs (new product introduction) GTM (go-to-market) Plan; Monitor and report NPIs performance through standard performance metrics
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Ownership of BTL (below-the-line_ A&P (advertising and promotion) budget; annual A&P planning by country, channel and key customer for core range and NPIs
Desired Candidate Profile
You will need the following qualifications:
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Bachelor s Degree added advantage
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Minimum of 5 years of relevant working experience
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Highly Analytical proven experience of data analytics with Advanced Excel and ability to share actionable insights with the Sales team
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Strong communication / presentation / persuasion Skills
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Business resilience & perseverance
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Strong multi-channel understanding
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Category management knowledge
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Project management skills
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Challenger mindset
Company Industry
- FMCG
- Foods
- Beverages
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Trade Marketing Executive
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Kimberly-Clark
Huggies . Kleenex . Cottonelle . Scott . Kotex . Poise . Depend . Kimberly-Clark Professional . You already know our legendary brands and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn t exist without talented professionals, like you. At Kimberly-Clark, you ll be part of the best team committed to driving innovation, growth and impact. We re founded on more than 150 years of market leadership, and we re always looking for new and better ways to perform so there s your open door of opportunity. It s all here for you at Kimberly-Clark.
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