Trade Marketing Manager VIVA

Employer Active

Posted 6 min ago

Experience

5 - 7 Years

Job Location

Dubai(Jebel Ali) - United Arab Emirates (UAE)

Education

Bachelor of Business Administration, MBA/PG Diploma in Business Mgmt(Marketing)

Nationality

Any Arab National, Any CIS National, Any Anglophone National, Any European National

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

  • GTM Strategy Execution: Execute the annual go-to-market plan; translate brand and commercial priorities into store-level activation plans.

  • POS Material Development: Develop regular and innovative in-store POS material; manage specifications, costing comparisons and optimisation in line with brand guidelines and budget.

  • Vendor Management: Source, onboard and manage POS, fabrication and event vendors; negotiate rates; develop new vendors and maintain a robust active panel.

  • In-Store Execution: Coordinate with vendors and store teams for seamless, on-time campaign and POS installation across all stores.

  • Media Planning & Execution: Plan and execute below-the-line media to support promotions, seasonal moments and new-product launches.

  • BTL Activations: Design and deliver below-the-line activations that drive footfall, basket size and category trial.

  • Events & Sponsorships: Manage VIVA participation in trade events, sponsorships and brand activations; partner with mall management on in-mall events.

  • Store Visits & Competition Mapping: Conduct regular store visits to ensure execution standards; map competitor activity and share insights with commercial and category teams.

  • Store Design Partnership: Work closely with property and projects teams on store look-and-feel, signage and visual-merchandising standards.

  • New Store Openings: Lead the trade-marketing workstream for new store openings across regions — POS, opening events, customer-acquisition campaigns.

Desired Candidate Profile

Technical / Functional

  • Trade Marketing & In-Store Activation: Plans and delivers in-store campaigns end-to-end across multiple sites simultaneously.

  • Vendor & Supplier Management: Sources, negotiates with and manages POS, fabrication and event vendors; builds and refreshes the vendor panel.

  • POS & Production Knowledge: Strong working knowledge of material specifications, print and fabrication processes, production timelines and rates; can challenge quotes confidently.

  • BTL Media Planning: Plans and executes below-the-line activations that drive measurable footfall and category impact.

  • Project Management: Manages parallel workstreams (campaigns, store openings, events) with tight timelines and multiple stakeholders.

  • Budget & Cost Control: Plans and tracks the trade-marketing budget; identifies and delivers cost-saving opportunities.

  • Mall & Landlord Management: Navigates mall-management relationships; secures approvals, mall-led activations and in-mall placements.


Behavioral

  • Execution Excellence: Eye for detail on the shop floor; spots and fixes issues before customers do; high personal standards.

  • Drive for Results: Pushes campaigns through ambiguity and last-minute changes; owns the outcome end-to-end.

  • Negotiation & Influence: Secures the right rates, timelines and quality from vendors; aligns internal stakeholders behind plans.

  • Cross-Functional Collaboration: Works seamlessly with commercial, store operations, property, projects and finance.

  • Adaptability Under Pressure: Operates effectively through opening weeks, peak trading and unexpected disruption.

  • Customer & Brand Orientation: Anchors every execution decision in the customer experience and the VIVA brand promise.


QUALIFICATIONS & EXPERIENCE

  • Bachelor/ Master’s degree in relevant field.

  • 5+ years in Trade Marketing, Brand Activation or In-Store Marketing, including new-store opening experience.

  • Retail experience in the GCC market with a recognised retailer

  • Vendor management; POS production; events; mall-management engagement; awareness of material rates and production costs.

  • Existing active vendor network across UAE and GCC.

  • Valid UAE / GCC driving license is mandatory.

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

  • Vendor Management
  • Trade Promotions Manager
  • Sales Strategy
  • Promotional Campaigns
  • Budget Management
  • Merchandising

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VIVA

VIVA is the FIRST UAE food discounter in the region operating on a discount model since 2018 with over 100 stores across UAE, Oman & KSA. It is a part of the Landmark Group, the largest non-food retail group in the Middle East, Africa and India (MENA). As a food discounter retailer, we offer a complete shopping trip with a range of high-quality products at cheaper prices. VIVA stores serve as neighborhood stores in localities with a dense residential footprint. Besides food products, we also carry a variety of non-food products catering to the larger section of consumers. At VIVA, all our products are handpicked by our experienced buyers, and are offered under VIVA exclusive brands. They meet or exceed the national brands on taste, quality and, of course, price. More than 80% of those products are of European Product Quality too. We can’t promise you’ll find the choices of the same item, but we can promise you’ll find the best one. If you’re not 100% satisfied, bring it back. We’ll re

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myviva.com