Job Description

Roles & Responsibilities

ROI on trade promotions.
Distributor performance and compliance in line with brand team.
To deliver on targeted monthly Brand wise Volume/Value, Distribution & Visibility targets for UAE.
To engage all levers at his disposal to achieve targeted GP of his agency by channel.
Ensure timely Settlement of all claims and debit notes.
Increase in sell-out and sales growth by channel.
Improvement in shelf share and visibility.
Execution score during market visits.
Successful product launches and activation results.

TRADE AND TEAM:

Increase in sell-out and sales growth by channel.
Improvement in shelf share and visibility.
Execution score during market visits.
Successful product launches and activation results.
Participate in all team-working and be an effective team-player at all times.
To achieve set KPIs on Distribution, Visibility (BDA implementation /or share of space as per our market share & planograms) and Market Share Gain.
Sell out and Nielsen data analysis.
Track, measure performance and feedback results on above continuously to team, to improve performance.
SMART objective setting.
Continuously evaluate competition brands and activities and feedback initiatives to stay ahead of them.
Train and ensure FAB’s (features, Advantages and Benefits) for all brands.
Recruitment, Training and Coaching.
Implement of all the NPI’s promotions and promotions within agreed timelines.
Reduce, Control and manage the trade returns and bad goods.
Manage all the trade spends within the limits and timelines.
25% time spend in trade, working with the team as well as independent trade audits to measure execution.
To take swift action on new outlet openings and negotiate strong BDAs with them.
100% Compliance with BDA’s in all the territories and renewal of all the BDA’s within the 3 months of expiry.
Overall spend planning and control. Improve ROI and optimize spends.
To Lead and participate in forecasting meetings with suggestions/initiatives to optimize inventory. Ensure customer service level, forecast accuracy and partner case fill rate.
Evaluate competition activities and observe trade/consumer trends.
To participate and share all survey findings (price, competition, category etc). Maintain price index for all SKU’s.
To maintain harmonious PR with trade and prompt & efficient customer service at all the times.

OTHER:

To internally liaise with all departments on relevant matters with good harmony.
Good rapport with Partner, Trade and Team.
To comply with all organization SOPs and HR policies.

KEY COMPETENCIES:

Quick learner with strong perseverance skills.
Good eye for opportunities (new space/listings etc.).
Proficiency in Preparing, measuring, tracking (gilling gaps) and achieving target by keeping good grip on execution.
Full understanding of dynamics of FMCE products/trade in UAE.
Dynamic & Energetic team player with an open, positive & curious mind.
Efficient, Result-Oriented with good problem-Solving skills.
Very communicative and expressive.

Desired Candidate Profile

Bachelor’s degree in Marketing, Business, or related field; MBA is an advantage.
Strong exposure to Modern Trade and organized retail.
Strong analytical skills; proficiency with Excel, PowerPoint, and trade analytics tools.
Understanding of UAE FMCG retail landscape and distributor networks.
Below 40 years.
5 to 10 years of Sales/Trade marketing Management experience in local FMCG market.
UAE driving license.
Numerical skills.
Planning, Organization & leadership skills.
BDA planning and negotiation skills.
Team management/Training/Coaching.
Communication/presentation skills, listening skills, problem solving, analytical thinking, objecive-setting, creativity, project management and leadership abilities.
Written & spoken English.
Preferred Knowledge/Skills: SAP system application, Category management, spoken Malayalam/Arabic/Hindi.

Trade Marketing Manager T Choithram & Sons LLC