Trade Marketing Supervisor, Manufacturing (FMCG)

Client of Itineris HR (KU)

Business Industry: Manufacturing / FMCG Environment

Location: Head Office Mount Lebanon (with occasional travel)

Reporting To: Commercial / Marketing Manager

Type of Role: Full-Time | On-Site

The Trade Marketing Supervisor plays a key role in strengthening the company s market presence by ensuring effective in-store execution, brand visibility, and alignment between marketing strategies and sales objectives.

The role acts as a bridge between Marketing, Sales, and Distribution, ensuring that trade marketing initiatives are effectively implemented across retail channels, while driving product visibility, promotional effectiveness, and overall brand performance at the point of sale.

Key Responsibilities

1. Trade Marketing Strategy & Execution

• Develop and implement trade marketing plans aligned with commercial objectives
• Translate brand strategies into effective in-store execution plans
• Ensure consistency of brand presence across all retail channels
• Support the rollout of trade campaigns and seasonal activations

1. In-Store Visibility & Merchandising

• Design and implement in-store displays, POS materials, and merchandising guidelines
• Ensure optimal shelf placement and product visibility across outlets
• Monitor compliance with brand standards in retail environments
• Enhance shopper experience through impactful visual merchandising

1. Promotions & Activation Management

• Plan and execute retail promotions in coordination with Sales and distributors
• Support product launches through in-store activation strategies
• Monitor promotional performance and recommend improvements
• Ensure timely execution of campaigns across all channels

1. Field Execution & Market Monitoring

• Conduct regular store visits to assess execution quality and brand presence
• Monitor competitor activities, pricing, and promotional strategies
• Gather market intelligence and customer insights
• Provide feedback and recommendations to improve trade performance

1. Sales & Marketing Coordination

• Work closely with Sales teams to align trade marketing initiatives with commercial targets
• Coordinate with Marketing on brand positioning and campaign execution
• Support distributors in implementing trade activities effectively
• Ensure alignment between commercial priorities and brand objectives

1. Team Supervision & Management

• Supervise and guide merchandisers across retail outlets
• Ensure proper deployment and performance of field teams
• Provide coaching and support to improve execution standards
• Monitor KPIs related to merchandising and in-store performance