UAE-based Media and PR Agencies

Greenpeace MENA

Greenpeace MENA is seeking a dynamic, experienced UAE-based Media and PR agency to partner with for 1 year (2026/2027). This collaboration will play a central role in shaping and executing our communications and media engagement strategy, with a primary focus on the UAE.

The selected agency will help amplify Greenpeace MENA s work, elevate our public profile, and strengthen our brand positioning in the UAE. In addition to leading traditional media relations, circulation (online and offline), event publicity, and awards positioning. The agency will support the Executive Director and other spokespersons through strategic communications and profile-building. The agency will also be expected to proactively identify visibility and thought-leadership opportunities, including conferences, interviews, niche media angles, and panel engagements. At the same time, contributing to the long-term strengthening of our institutional reputation and leadership presence.

A critical part of this partnership will be navigating cultural and political sensitivities, ensuring all messaging aligns with the UAE s context and maintains Greenpeace MENA s voice, values, and integrity.

The purpose of this assignment is to appoint a UAE-based Media and PR agency to support Greenpeace MENA in shaping and implementing a focused communications and media engagement strategy, with primary emphasis on the UAE and secondary emphasis on pan-Arab media.

The selected agency will provide strategic counsel, media relations support, content development, media monitoring, reputational risk advice, and spokesperson preparation. The agency is expected to go beyond media distribution and act as a strategic partner that helps Greenpeace MENA build long-term relationships with influential journalists, editors, producers, commentators, and media platforms.

The partnership should contribute to:

• Strengthening Greenpeace MENA s brand recognition and credibility in the UAE.
• Increasing high-quality coverage in Tier 1 UAE and pan-Arab media.
• Improving media readiness around campaigns, reports, events, and advocacy moments.
• Supporting proactive and reactive media engagement.
• Enhancing spokesperson visibility and preparedness.
• Protecting Greenpeace MENA s reputation in sensitive or fast-moving contexts.

The main objectives of this assignment are to:

• Enhancing Greenpeace MENA s brand recognition, credibility, and positioning in the UAE.
• Building and maintaining strong relationships with UAE-based Tier 1 media and pan-Arab media.
• Supporting proactive and reactive media engagement around Greenpeace MENA campaigns, reports, events, and strategic priorities.
• Securing high-quality media coverage that supports Greenpeace MENA s mission, values, and advocacy goals.
• Providing strategic counsel on the UAE media landscape, reputational risks, stakeholder sensitivities, and communications opportunities.
• Strengthening spokesperson visibility and preparing Greenpeace MENA representatives for media engagements.
• Improving media monitoring, analysis, reporting, and learning to inform future communications decisions.

A. Stakeholder Mapping & Profiling

The agency is expected to contribute to Greenpeace MENA s strategic intelligence by developing a comprehensive stakeholder ecosystem map to support positioning and outreach efforts. This includes:

• Creating a multi-tier stakeholder map covering government entities, legislative bodies, energy stakeholders, strategic media, academics, think tanks, and community influencers.
• Developing rolling profiles of key individuals, including influence level, stance, communication preferences, and tailored engagement recommendations.

Maintaining a continuously updated contact database to support advocacy, visibility, and long-term brand-building goals.

B. UAE-Focused Media and PR Strategy The agency will develop, in close coordination with Greenpeace MENA, an annual UAE-focused communications and media engagement strategy. This should include:

• Priority media audiences.
• Key UAE, national agency, and pan-Arab media targets.
• Strategic narratives and positioning opportunities.
• Media moments linked to Greenpeace MENA campaigns and reports.
• Risk considerations and sensitive issues.
• Develop and refine clear, compelling, and audience-specific key messages to strengthen the organization s positioning in the UAE and pan-Arab media landscape.
• Spokesperson visibility opportunities.
• A practical implementation timeline.

C. Strategic Visibility, Branding, and Thought Leadership Positioning

Beyond traditional media pitching, the agency will play a proactive role in elevating Greenpeace MENA s presence and credibility in the UAE, through visibility scouting, strategic branding, and executive profiling. Responsibilities include:

1. Opportunity Scanning & External Visibility

• Monitoring the UAE (conferences, summits, industry forums, policy events) context updates and proposing high-value speaking, partnership, and visibility opportunities.

Identifying niche editorial cycles, expert commentary angles, and media collaborations that reinforce Greenpeace MENA s leadership position.

2. Executive Director & Spokespersons Profiling

Prioritizing positioning the Executive Director as the primary public voice in emerging legitimacy-building markets, supplemented by campaigners expertise when strategically relevant.

Securing exclusive op-eds, interviews, and thought-leadership opportunities aligned with Greenpeace MENA s mission and priority campaigns.

Providing individualized briefing support, messaging guidance, and preparation for interviews, panels, TV/radio appearances, and conference engagements.

3. Strategic Branding & Recognition

Identifying award and recognition opportunities relevant to Greenpeace MENA s campaigns, leadership, and thematic work.

Ensuring all communications consistently reflect Greenpeace MENA s branding, tone of voice, and organizational values.

Co-creating and distributing branded media kits, spokesperson bios, visual assets, and key messaging packs to strengthen brand recognition among media and partners.

D. Content Development

Developing tailored content for interviews, op-eds, speeches, and multi-format media appearances.

Supporting the organization in articulating compelling narratives that amplify the region.