UI/UX Designer

Scale Army

Role Overview

The UI/UX Designer will own the design of the company s entire digital presence, focusing on creating premium, high-converting experiences across landing pages, product pages, email templates, and launch assets. This is a full-time, ongoing role centered on performance-driven design, mobile-first execution, and continuous optimization for paid traffic environments.

Key Responsibilities

Landing Page & Product Page Design

• Design and continuously improve product pages to increase conversion, strengthen trust, and enhance the user journey

• Create high-converting landing pages for paid traffic channels such as Meta and Google, with strong attention to CTA placement, hierarchy, trust signals, and mobile behavior

• Design launch pages and supporting assets for new product releases

Email & Retention Design

• Design conversion-focused email templates for promotional campaigns, transactional emails, and abandoned cart flows

• Ensure brand consistency across all touchpoints, maintaining a premium, dark, masculine visual identity

Optimization & Iteration

• Create A/B testing variations to improve performance across layouts, modules, and UX approaches

• Apply performance-driven design thinking with a strong understanding of user behavior in paid traffic and e-commerce environments

Collaboration & Execution

• Deliver organized, production-ready Figma files for developer handoff

• Collaborate directly with the Founder/CEO and internal team using provided copy and creative direction

• Build and maintain structured component libraries, design systems, and organized files for efficient iteration

Qualifications

• Experience designing for U.S.-based DTC brands selling physical or consumable products (e.g., men s health, wellness, supplements, telehealth, beauty, skincare, or premium lifestyle brands)

• Strong portfolio demonstrating high-converting landing pages, product pages, homepage redesigns, funnels, and/or email templates used in paid traffic environments

• Experience designing for mobile-first user behavior in e-commerce environments

Skills

• Advanced proficiency in Figma, including creating desktop and mobile designs, reusable components, and production-ready assets

• Strong understanding of conversion-focused design, including hierarchy, CTA placement, trust signals, and UX optimization

• Ability to design within a premium, dark, masculine visual aesthetic

• Strong attention to detail with the ability to organize files, systems, and components effectively

• Excellent collaboration skills, working cross-functionally with leadership and development teams

• Strong written and verbal English communication skills and ability to work within U.S. time zones

What Success Looks Like

• High-converting landing pages and product pages that improve overall performance

• Consistent and cohesive brand experience across all digital touchpoints

• Effective A/B testing and iteration leading to measurable conversion improvements

• Clean, organized, and developer-ready design systems that support efficient execution