About Unitra Mets Group

We are a vibrant, dynamic, and professional group of companies. Our distribution solutions are offered to international and regional manufacturers who are interested in promoting their brands and products through retail selling outlets in the UAE. Our successful model in distribution offers potential partners and brand principles a reach capability of 100% weighted and 95% numeric coverage across the UAE in channels such as Groceries, Retail, Convenience Stores, and HORECA. The Group was established in the early part of the 1970s as a family business operation focused on general FMCG trade and distribution. In November 1990, a formal exclusive distribution agreement with Red Bull was concluded to represent the Red Bull brand in the UAE. In 2005, the company became one of the fastest growing Red Bull distributors in the Middles East, Africa, and Asia to reach a leading market status for Red Bull and to be ranked the 4th largest per capita consumption market for Red Bull globally.