Vice President - Casino Marketing Asia & Far East
Wynn Al Marjan Island
Posted 30+ days ago
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Experience
5 - 7 Years
Job Location
Education
Any Graduation()
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
About the Position:
Wynn Al Marjan Island is currently seeking a Vice President Asia & Far East Marketing.
The Vice President of Casino Marketing for the Asian and Far East Market is a senior executive position responsible for steering the casino s strategic marketing efforts to attract, engage, and expand a high-value clientele from major Asian regions, including China, Singapore, Japan, South Korea, and Southeast Asia. This leader must demonstrate a sophisticated understanding of Asian cultures, languages, gaming preferences, and international business practices. The VP is charged with both cultivating VIP relationships and ensuring luxury experiences, as well as managing diverse international teams and executing targeted growth strategies.
The primary duties and responsibilities of this role are:
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Strategic Planning & Leadership: Develop and implement targeted marketing strategies to increase market share within key Asian and Far East regions
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VIP Player Development: Ensure all guest interactions are seamless and culturally attuned, guaranteeing an exceptional luxury experience for the Asian premium clientele
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International Team Management: Recruit, train, and manage international marketing teams and casino hosts situated in regional hubs (e.g., Macau, Hong Kong, Seoul, Tokyo)
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Market Penetration & Expansion: Representing the casino brand at global gaming expos, tourism boards, and hospitality summits to bolster market presence
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Revenue & Budget Management: Drive revenue growth by optimizing player acquisition and retention strategies tailored to Asian markets
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Compliance & Risk Management: Ensure all marketing initiatives adhere to diverse regional gaming laws, anti-money laundering (AML) regulations, and internal company standards.
About You:
The ideal candidate for this position will have the following experience and qualifications:
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Bachelor s degree in Marketing, Business Administration, or a related field (MBA preferred)
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At least 10 years of casino marketing experience, including a minimum of 5 years in a senior leadership role focused on Asian markets
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Fluency in Mandarin, Cantonese, or other major Asian languages is highly desirable
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Proven expertise in VIP marketing, junket partnerships, and high-level customer service delivery
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Deep familiarity with Asian cultural norms, gaming preferences, and business etiquette
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Flexible and willing to travel extensively throughout Asia and internationally as needed
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Background in major gaming hubs such as Macau, Manila, Singapore, or Las Vegas
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Established a network of VIP players and junket contacts
Company Industry
- Hotels
- Hospitality
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Vice President - Casino Marketing Asia & Far East
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