Vice President Database Marketing - Data Science

Wynn Al Marjan Island

Strategic Leadership

• Develop and own the gaming reinvestment strategy across all gaming customer segments.

• Lead long-term reinvestment strategy aligned with profitability targets.

• Establish offer architectures for hosted and unhosted guests.

• Define segmentation logic across lifecycle stages.

• Oversee recurring campaign calendars and ad-hoc campaign development / deployment

Offer Strategy & Reinvestment Economics

• Own reinvestment guidelines by ADT / worth segment / card tier.

• Using advanced modeling, set offer value and trip-level reinvestment thresholds.

• Ensure consistency between model-driven offers and host-facing offers, while leaving sufficient host directed reinvestment to allow host to appropriately manage the player relationship.

• Maintain a clear view (updated daily) of all reinvestment campaigns underpinning reinvestment, including the actual observed reinvestment rate for each campaign.

• Monitor comp-to-theoretical ratios and margin by segment.

• Partner with Finance to align reinvestment with EBITDA targets.

Data Science & Machine Learning

• Oversee predictive modelling strategy (ADT forecasting, trip propensity, churn, worth estimation, etc.)

• Ensure models provide extensive value segments, allowing for extreme personalization of offers based on customer worth

• Establish testing frameworks (A/B, holdout groups, control groups).

Campaign Execution & CRM

• Oversee direct mail, email, SMS, digital, and app-based campaigns.

• Ensure campaign QA, compliance, and operational accuracy.

• Drive automation within CRM systems.

• Improve campaign velocity and personalization cadence.

Hosted Customer Integration

• Ensure hosted customers receive centrally built, economically disciplined offers.

• Build host dashboards with offer rationale, theoretical expectations, and trip targets.

• Partner with VP of Gaming Marketing to align on performance.

• Maintain sufficient discretionary comps for high value customers to allow for hosting flexibility.

Performance Analytics & Reporting

• Develop executive dashboards for reinvestment %, margin, ROI and campaign-level performance.

• Present results to executive leadership. [along with SP&A]

• Provide insight-driven recommendations to optimize profitability. [with SP&A]

Team Leadership

• Lead CRM / Campaign Management, Data Science & Analytics, Segmentation & Strategy, and Marketing Operations.

• Build a culture of analytical rigor, accountability, and continuous improvement.