Vice President, Digital Product Owner - CASA Suqad Rak Bank

Product Ownership & Strategy Execution

• Define and execute the CASA Transformation roadmap.
• Prioritize product backlog and translate vision into actionable user stories.
• Collaborate with UX/UI and architecture teams to deliver best-in-class digital journeys.
• Optimize acquisition channels and enhance product features to grow CASA business.

Agile Leadership

• Lead a cross-functional agile squad (developers, designers, analysts, testers).
• Act as the single point of accountability for product decisions and sprint planning.
• Ensure timely delivery of product increments with quality and compliance.

Stakeholder Engagement

• Communicate progress, risks, and outcomes to senior stakeholders.
• Champion the voice of the customer through data-driven insights.
• Collaborate with Risk and Compliance to ensure regulatory adherence.

Innovation & Market Awareness

• Stay ahead of digital trends and competitor offerings.
• Identify opportunities for personalization and advisory capabilities.
• Promote scalable solutions aligned with long-term business goals.

Financial Performance

• Improve origination volumes and reduce cost-to-acquire through automation.
• Track KPIs such as conversion rates, drop-off points, and portfolio growth.
• Enable upsell and cross-sell opportunities within digital journeys.