Vice President, Marketing
Client of Ultimate Peaks Talent & Strategy
Employer Active
Posted on 5 Apr
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
The Mandate
This role carries a clear directive:
Transform the brand. Drive measurable growth. Build a marketing engine rooted in deep local consumer understanding.
Key Responsibilities Brand Transformation (Primary Focus)
- Lead a full refresh of brand identity aligned with Saudi market expectations and cultural context
- Define a compelling, locally resonant brand narrative
- Build a brand presence that connects authentically with customers across the Kingdom
Digital Marketing & Growth
- Own and scale all digital channels with strong emphasis on locally dominant platforms and behaviors
- Develop performance-driven campaigns with clear ROI and measurable outcomes
- Drive customer acquisition, activation, and retention across digital channels
Content & Community
- Build culturally relevant campaigns tied to local trends, moments, and audience behavior
- Develop a strong content engine that drives organic engagement and shareability
- Activate creator and influencer ecosystems with a strong locally authentic voice
- Partner with commercial teams to support revenue growth
- Position the brand as a preferred choice for consumers and businesses within Saudi Arabia
Team & Execution
- Build and lead a high-performing marketing team
- Reduce reliance on external agencies by strengthening internal capabilities
- Establish a strong culture of accountability, performance, and execution
Desired Candidate Profile
Essential:
- 10 15 years of marketing experience with leadership exposure
- Proven track record in building or scaling consumer brands within Saudi Arabia
- Deep, practical understanding of local consumer behavior, culture, and digital platforms
- Strong performance marketing capability (data-driven decision-making)
- Ability to connect creative output to measurable business results
- Fluency in Arabic and English
Highly Valued:
- Strong familiarity with Saudi digital ecosystems and content dynamics
- Experience operating in high-growth, consumer-facing environments
- Ability to build culturally relevant campaigns that resonate locally
Company Industry
- Logistics
- Transportation
- Warehousing
- Courier
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Vice President
- Marketing
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Client of Ultimate Peaks Talent & Strategy
A leading logistics and distribution organization in Saudi Arabia is undergoing a strong>major brand and commercial transformation/strong>. With a strong operational backbone and national presence, the business is now focused on building a strong>modern, consumer-facing brand/strong> that drives preference, engagement, and B2C growth within the Kingdom.