Visual Merchandiser

Mike Sport

SCOPE OF THE JOB:

The Visual Merchandiser is responsible for implementing proper Shop's displays according to Mike Sport Visual Merchandising guidelines, the stores' image and season s theme.

He/she is also responsible for enhancing the customer s shopping experience by creating engaging and visual appealing product displays across all our locations.


KEY RESPONSIBILITIES

Visual Design & Creative Development:

Collaborate with the Head of Department to create seasonal displays, promotional setups & store layouts that align with marketing initiatives.

Support with floor layout changes and stock positioning to optimize space and product visibility.

Monitor store appearance regularly, ensuring tidiness, proper lighting, and appealing product presentation.

Assist in designing store layouts, planning lighting arrangements, and selecting themes, colors, and danglers as needed for visual merchandising projects.

Support the implementation of Visual Merchandising standards across all stores, ensuring consistency & adherence to brand guidelines.

Conduct regular store visits to evaluate visual presentations, providing feedback & recommendations for improvement.

Help manage inventory of Visual Merchandising materials & supplies, ensuring all stores are adequately stocked & equipped.

Contribute to brainstorming sessions for new display concepts & promotional events.

Coordinate the timely installation of new displays and promotional setups during renovations to minimize downtime and maximize visual impact at reopening.

Travel to various store locations, both local and abroad, to oversee installation and training efforts, ensuring all shops reflect the company s visual standards.


Visual Strategy:

Assist in the development & execution of visual merchandising strategies that enhance product presentation & elevate the Customer shopping experience.

Ensure appealing product displays and window merchandising to drive sales and increase foot traffic.

Ensure that all visual merchandising displays reflect the brand identity and visual standards.

Keep an eye on the latest Visual Merchandising trends to bring fresh ideas into store displays.

Align with marketing and e-commerce to ensure consistency in visual storytelling.

Assess existing store layouts and merchandising practices; provide strategic recommendations for improvements that align with current market trends and consumer preferences.

Assist with visual merchandising projects in international locations, adapting strategies to local cultures and customer behaviors while maintaining brand consistency.


Reporting:

Provide the Head of Department with a daily briefing (images, pictures) of completed projects for documentation or Reports.

Monitor the performance of visual merchandising strategies (e.g., impact on sales or customer engagement).

Perform other duties that are aligned & related to the job scope.


JOB REQUIREMENTS

Education: High School Degree/Bachelor's in Marketing or Arts

Experience: At least 3 to 5 years of experience in a similar field.

Linguistic Skills: Moderate in written & spoken English & Arabic, French is a plus.