Visual Merchandising Designer

Confidential Company

Position Overview

To support the development and execution of visually compelling and brand aligned visual merchandising concepts across all marketing touchpoints, enhancing customer engagement, brand storytelling, and commercial impact while ensuring consistency, innovation, and excellence in design execution.

Key Responsibilities

• Develop and implement visual marketing strategies that align with the brand's goals and standards.

• Responsible for overseeing and directing all visual merchandising efforts at Malabar Gold & Diamonds.

• Accountable for conceptualizing, planning, and executing visual merchandising activities for the brand's retail stores across international markets.

• Possess a thorough knowledge of visual merchandising ideas in order to successfully translate marketing information at the store level.

• Translate collection launch briefs into tangible outcomes at retail locations, using installations, visual merchandising windows, point of purchase assets and various design elements.

• Extensive knowledge of visual merchandising materials, including their cost, procurement timelines, and related aspects.

• Build and maintain a strong network with visual merchandise vendors for the execution timelines while maintaining high quality standards in order to align them with cost-effective solutions.

• Demonstrate the ability to manage and lead execution teams operating from different regions, ensuring cohesive operations.

• Extensive interaction with various teams, such as marketing, merchandising, retail and purchase for the successful coordination of VM activities.

• Responsible for ensuring 100% commercial compliance in all visual merchandising activities.

• Responsible for managing the roll-out of visual merchandise fixtures in new stores in alignment with the project team is a significant part of your role.

• Adherence to tight timelines for meeting the demands of the dynamic retail industry.

• Provide design inputs to the execution team when required to enhance visual merchandising appeal and effectiveness.

• Manage Visual Merchandising and other agencies, as and when necessary, to achieve desired outcomes.

• Collaborate with marketing teams to ensure that visual merchandising efforts are in sync with the overall marketing strategy.

• Regularly analyze and assess the impact of visual merchandising initiatives on customer engagement and sales.

• Stay up to date with industry trends and competitor visual merchandising practices to continuously improve the brand's visual merchandising approach.

• Lead the development of visual merchandising guidelines and standards for store staff to follow consistently.

• Conduct periodic store visits to inspect and enhance visual merchandising implementations, providing feedback and guidance.

• Maintain a database of visual merchandising materials, suppliers, and costs to optimize the procurement process.

• Negotiate contracts and agreements with vendors to secure favorable terms for the company.

• Develop and manage a budget for visual merchandising activities and monitor expenditure within the given budget.

• Monitor the performance of visual merchandising installations, adjusting as needed to maximize impact.

• Develop and deliver training programs for RVMs on visual merchandising best practices and standards.

• Oversee the design and installation of visual merchandising windows to attract and engage customers.

• Continuously seek ways to improve the efficiency and cost-effectiveness of visual merchandising efforts.

• Lead and motivate the execution team to maintain high standards and consistency across all stores.