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Experience
12 - 17 Years
Job Location
Education
Bachelor of Arts, MBA/PG Diploma in Business Mgmt
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Lead end-to-end campaign delivery across all channels (email, SMS, push, in-app, direct mail) using prioritisation frameworks balancing business value, customer impact, and implementation speed.
Design sophisticated campaigns including lifecycle automation, triggered journeys, behavioural targeting, predictive next-best-action, and personalised content strategies.
Implement air traffic control mechanisms (frequency caps, preferences) and drive test-and-learn culture through rigorous A/B and multivariate testing.
Define clear RACI frameworks ensuring appropriate consultation and alignment with supporting teams whilst maintaining accountability for CRM outcomes.
Leverage Microsoft Dynamics 365 capabilities for sophisticated campaign automations and customer journeys, championing innovation in AI/ML applications and advanced personalisation.
Establish comprehensive measurement frameworks and quantify CRM contribution to P&L through attribution modelling, incrementality testing, and CLTV impact measurement.
Drive continuous optimisation through systematic analysis of campaign results and rapid iteration, monitoring NPS/CSAT to ensure programmes enhance trust.
Desired Candidate Profile
12+ years in customer marketing/CRM/lifecycle marketing with 5+ years senior leadership in financial services or banking, building CRM capabilities from early stage to maturity with measurable P&L impact. Bachelor's degree required; MBA or Master's strongly preferred.
Deep expertise in lifecycle marketing, segmentation, data-driven campaign design; strong understanding of CRM platforms (MS Dynamics 365, Salesforce, Adobe) with ability to leverage capabilities for sophisticated automation and personalisation. Proven ability establishing governance frameworks and operating rhythms enabling cross-functional collaboration.
Company Industry
- Banking
- Financial Services
- Broking
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- VP
- Customer Marketing
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First Abu Dhabi Bank FAB
First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.
https://ehjd.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/1666