Wavemaker: Senior Performance Executive - Beirut

WPP Media

Role Summary and Impact

• Drive best-in-class campaign activation, ensuring optimization and reporting are done frequently and according to best practice documents.
• Leverage data analysis capabilities to gain actionable insights, enhancing strategy and client outcomes.
• Demonstrate strong hands-on experience in Google Ads, including campaign setup, optimization, keyword research, audience targeting, bidding strategies, and performance analysis.
• Be proficient in using Google Keyword Planner, Google Ads Editor, and other campaign management tools to efficiently build, manage, and scale campaigns.
• Adopt a continual test and learn approach to all performance marketing activities, developing A/B tests and sharing results with the wider team.
• Master our internal processes and provide consistent, effective support to senior team members.
• Keep up to date with the latest digital marketing developments.
• Ensure client satisfaction by focusing on high-quality deliverables, effective communication, and adherence to service level agreements (SLAs).
• Cultivate a culture of continuous improvement by sharing best practices and insights across the team.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences and Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Requirements:

• Minimum of 2 years of experience in performance marketing, not only executing in-platform but also optimizing to a sales/revenue KPI.
• Strong experience with Google Ads, including Search campaigns, keyword strategy, campaign structure, bidding, optimization, Google Ads Editor, and Keyword Planner.
• Experience across major digital advertising platforms including Google, Meta, TikTok, Snapchat, LinkedIn, and X (Twitter).
• Familiarity with GA4 and campaign measurement principles is a plus.
• Collaborative team player approach.
• Ability to deliver high-quality work leading to positive client outcomes.
• Attention to detail and highly organized.
• Deep understanding of the digital ecosystem, tracking tech stack, and measurement.