Website Revamp
Greenpeace MENA
Posted 30+ days ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
The selected agency will be responsible for the following key areas.
Note: Specific architectural blueprints (The P4 Implementation Plan ) will be provided to the successful bidder to guide these tasks.
A. Discovery & Content Strategy- Content Inventory & Audit: Conduct a full inventory of existing assets.
- Taxonomy Review: Review and clean up existing Categories and Tags to align with the new structure.
- Action Taxonomy Creation: Define and implement a specific Action Type taxonomy (e.g., Petitions, Events, Volunteer) distinct from standard news categories.
- Page Archetype Development: Design and build specific templates as defined in the project briefing:
- Action Listing Pages: Dynamic feeds filtered by Action Type.
- Campaign Pages: Hubs collecting all stories and actions related to a specific campaign.
- Deep-Dive Topic Pages: Detailed thematic explorations.
- Take Action & Get Informed Hubs: distinct landing pages for different user intents.
- UX Enhancements: Implement clear Next Step journeys (e.g., offering a donation prompt immediately after a petition signature).
- Dynamic UI Blocks: Develop specific content blocks to enhance storytelling, including:
- Timeline Block: For visualizing campaign histories.
- Reality Check Block: For myth-busting content.
- Covers Block: Dynamic headers.
- Form Integration: Implement robust engagement forms (logic similar to or utilizing Gravity Forms) for petitions, sign-ups, and volunteering, ensuring seamless data capture.
- Performance Optimization: Ensure high Core Web Vitals scores, specifically optimizing for mobile bandwidths common in the MENA region.
- Manual & Bulk Migration: Execute the migration of content. Note: This requires identifying current Act pages and converting them into the new Action post type.
- 301 Redirection Map: Create and implement a comprehensive redirection strategy.
- SEO Audit: Conduct pre-launch and post-launch SEO audits to ensure preservation of search rankings.
- RASCI Model Support: Work within the NRO s project management structure (RASCI) to ensure clear deliverables.
- Training: Provide documentation and training for content editors on how to use the new Action archetypes and blocks.
Desired Candidate Profile
The agency should demonstrate:
- Complex CMS Experience: Proven track record in building sites with custom post types and complex taxonomies (beyond standard blogs).
- Migration Expertise: Specific case studies showing successful migration of content-heavy sites with SEO preservation.
- Engagement Tech: Experience integrating CRMs or advanced form builders (e.g., Gravity Forms) for advocacy.
- Regional Knowledge: Familiarity with the MENA digital landscape and Arabic typography/UX requirements.
Company Industry
- NGO
- Social Services
- Community Services
- Non-Profit
Department / Functional Area
- IT Software
Keywords
- Website Revamp
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Greenpeace MENA
Greenpeace Middle East & North Africa (MENA) is a leading environmental organization working across the region to engage diverse audiences through a strong digital presence. To strengthen outreach and engagement, Greenpeace MENA is seeking a professional agency to revamp its current digital presence. The current website is built on the Planet 4 platform. The organization aims to transition to a new, robust action-led Information Architecture (IA) that prioritizes user engagement, clearer user journeys, and higher conversion rates.