Job Description

Roles & Responsibilities

The Wellness Manager will own and build Flow s Fitness, Sports & Wellbeing vertical across our Riyadh communities.

This is a hybrid role combining product design, experience design, community building, and business operations with the goal of making Flow the leading wellness-driven residential brand in the region.

You will be responsible for creating a wellness ecosystem that:

Attracts new residents
Deepens engagement and belonging
Drives incremental revenue
Improves retention and lifetime value

This role operates across multiple properties and requires a high level of ownership, creativity, and execution.

What You Will Own

1. Wellness Product & Amenities

Ensure all wellness spaces (gyms, studios, recovery areas) are best-in-class, consistently maintained, and aligned with Flow s brand standards.
Continuously improve the physical and experiential design of wellness amenities.
Identify and implement new wellness offerings (e.g. recovery, nutrition, mental wellbeing).

2. Programming & Instructor Network

Design and manage a high-quality weekly class schedule across properties.
Recruit, onboard, and manage top-tier instructors from both within the community and the external market.
Maintain consistent class quality, utilization, and experience standards.
Balance free vs. paid offerings to maximize both engagement and revenue.

3. Community Activation (Fitness & Wellbeing)

Build and activate the Fitness, Sports & Wellbeing community within Flow.
Support the creation and growth of Flow Clubs and neighbor-led initiatives.
Partner closely with the Community Engagement Lead and Ambassadors.
Create pathways for residents to participate, lead, and contribute.

4. Revenue & Business Growth

Develop and scale wellness-related revenue streams (classes, services, partnerships).
Build partnerships with external wellness providers and brands.
Track and optimize revenue per resident through wellness offerings.
Ensure the wellness vertical contributes meaningfully to ARPU growth.

5. Marketing & Brand Positioning

Concept and execute wellness-driven events and experiences that elevate Flow s brand in the market.
Position Flow as the leading wellness-focused residential community in Riyadh.
Collaborate with the marketing team to create compelling wellness content and storytelling.
Leverage events, instructors, and community leaders to build brand visibility and credibility.
Activate public-facing wellness experiences (e.g. pop-ups, open classes) to attract new audiences.
Ensure consistency between the wellness experience delivered on-site and the brand presented externally.

6. Performance & Insights

Track engagement, attendance, and satisfaction across all wellness initiatives.
Analyze participation trends and continuously improve programming.
Report on key metrics including engagement, revenue, and retention impact.

What Success Looks Like

High and growing participation in wellness classes and clubs.
Strong resident satisfaction and perceived value of wellness offering.
Measurable contribution to:

- Renewal rate.

- Revenue per resident.

- Leasing conversion.
A vibrant, self-sustaining wellness community within Flow.

Desired Candidate Profile

Minimum of 2 years experience in wellness, fitness, hospitality, or community-driven operations.

Strong understanding of fitness programming, instructor management, and wellness trends.

Experience building or scaling a service or community-based offering.

Highly organized with strong execution ability across multiple locations.

Excellent communication and stakeholder management skills.

Entrepreneurial mindset with a bias toward action.

Fluency in English required; Arabic is a plus.

Wellness Manager FlowOn

Wellness Manager
FlowOn