About Zain

We began life in 1983 in Kuwait, as Mobile Telecommunications Company (MTC), the region’s first mobile operator, and commencing with the initiation of our expansion strategy in 2003, we grew rapidly in both the Middle East and Africa through the acquisition of several mobile operators across the region. In September 2007, MTC rebranded to Zain in order to better reflect our growing status as a leading multi-national mobile service provider with global aspirations. Zain was thus adopted as the Group’s corporate master brand. The Zain brand is at the heart of everything we do. It is a promise to our customers, it defines our vision and drives our focus within the company. Our brand was valued at over $2.4 billion by the Brand Finance Middle East Top 50 Brands annual report for 2021 that also ranked Zain as the second most powerful home-grown brand in the region with a brand rating of AA+.