Adobe AEP/CDP Consultant

Kreeyaa

Responsibilities:

• Leverage Adobe Real-time CDP to create a unified customer profile, leveraging real-time data from various sources to deliver personalized experiences across channels.
• Analyze campaign performance across various channels, including email, social media, paid advertising and content marketing using Adobe Analytics and other tools.
• Connect various data sources (e.g., CRM, ERP, customer feedback and online behaviour) to Adobe Real-time CDP and configure data pipelines for seamless integration.
• Design and implement new data insight reports.
• Provide data insights, counts etc requested by CRM/Business team to build segmentation.
• Create ETL jobs.
• Collaborate with campaign operations and CRM business teams to understand their data insights requirements for segmentation and reporting.

Requirements:

• 5+ years of experience in marketing analytics, campaign analysis or a related field with a focus on Adobe Experience Platform (AEP) and Adobe Real-time CDP.
• Expertise in Adobe Real-time CDP with hands-on experience in data ingestion, identity management, segmentation and decisioning.
• Proficiency in Adobe Analytics with knowledge of data analysis, reporting and visualization.
• Expert in writing complex SQL queries.
• Ability to analyze SQL statements and identify issues.
• Understanding of campaign engagement data metrics.
• Strong understanding of customer data management, data modeling, and data governance principles.
• Proven track record of successfully supporting and maintaining large-scale data ETL projects.
• Excellent problem-solving skills, with the ability to troubleshoot complex technical issues.
• Strong communication and collaboration skills, with experience working with cross-functional teams.
• Bachelor s degree in Marketing, Analytics, Computer Science or a related field.