AFH CHANNEL MANAGER-KSA Mondelez

The Away From Home (AFH) Channel Manager is responsible for developing and executing commercial strategies within the AFH channel (e.g., foodservice, hospitality, convenience stores) to drive revenue growth and market share for our products. This role involves managing relationships with key distributors and operators, identifying new business opportunities, and implementing marketing and sales programs tailored to the unique needs of the AFH channel.

Key Responsibilities:

• Channel Strategy & Execution:
  
  • Develop and implement annual commercial plans for the assigned AFH segment, aligned with overall company objectives.
  • Identify growth opportunities within the AFH channel through market analysis, competitive assessments, and customer insights.
  • Collaborate with marketing to develop channel-specific promotions, programs, and materials.
• Relationship Management:
  
  • Build and maintain strong relationships with key distributors, buying groups, and large operators within the AFH channel.
  • Conduct regular business reviews with key partners to track performance, identify opportunities, and address challenges.
  • Negotiate contracts and agreements with AFH customers, ensuring mutually beneficial terms.
• Sales & Business Development:
  
  • Achieve or exceed sales targets within the assigned AFH segment.
  • Identify and pursue new business opportunities by prospecting and developing relationships with potential customers.
  • Manage and support distributor sales teams to drive product distribution and sales execution.
• Marketing & Promotion:
  
  • Collaborate with marketing to develop and execute channel-specific marketing programs, promotions, and events.
  • Ensure effective communication of marketing initiatives to distributors and operators.
  • Monitor and analyze the effectiveness of marketing programs, making adjustments as needed.
• Financial Management:
  
  • Manage the AFH channel budget for assigned area of responsibility.
  • Track and analyze sales data, identifying trends and opportunities for improvement.
  • Monitor and control expenses to ensure profitability.
• Reporting & Analysis:
  
  • Provide regular reports on sales performance, market trends, and competitive activity.
  • Analyze data to identify key insights and make recommendations for improvement.
  • Track and report on key performance indicators (KPIs).
• Collaboration:
  
  • Work closely with cross-functional teams, including marketing, supply chain, finance, and customer service.
  • Share best practices and insights with other AFH team members.