Agency Ecosystem and Resource Management Manager

Keeta

1. Agency and Supplier Management: Establish and maintain a global and regional agency/supplier repository covering creative, media, content production, and other marketing domains. Lead the end-to-end management of agencies, including selection, onboarding, contract negotiation, performance evaluation, and lifecycle management. Develop and monitor key performance indicators (KPIs) and service-level agreements (SLAs) to ensure quality, timeliness, and cost-effectiveness.

2. Marketing Standard Operating Procedures (SOP) Development: Design and document standardized operational processes for marketing activities, including request submission, resource allocation, project execution, and acceptance criteria.Drive the implementation and training of SOPs across global and regional teams to ensure compliance and operational efficiency.

3. Marketing Resource System and Value Catalog Development: Build and continuously update a "Marketing Resource Value Catalog," integrating capabilities, case studies, cost benchmarks, and performance data to support rapid decision-making.Expand exclusive media partnerships, innovative collaborators, and emerging marketing technology tools to enrich the resource ecosystem.

4. Resource Efficiency Analysis and Optimization: Track agency and resource return on investment (ROI), regularly producing analytical reports on resource utilization efficiency to inform budget allocation. Drive cost savings and efficiency improvements through resource consolidation and centralized procurement.5.Cross-Functional Collaboration. Work closely with procurement, legal, and finance teams to ensure compliance and efficiency in resource onboarding, contract management, and payment processes. Support regional marketing teams in accurately matching resource needs and addressing localization challenges.

1. Bachelor s degree or higher in Marketing, Business Management, or a related field.

2. 5-7 years of experience in agency management, marketing resource procurement, or marketing operations, with preference for global or multi-market management experience.

3. Familiarity with the marketing industry chain (creative, media, etc.) and mainstream agency ecosystems, with strong negotiation and contract management skills.

4. Proficiency in data analysis and process optimization, with experience using resource management tools (e.g., SAP Ariba, Coupa).

5. Excellent cross-team collaboration skills and ability to thrive in a multicultural work environment.