Arabic SEO Lead

Client of Salt

Employer Active

Posted 3 hrs ago

Experience

5 - 10 Years

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

This role will lead SEO growth strategy for Arabic-speaking markets, owning the full SEO function across:

  • Technical SEO
  • Content strategy
  • Authority/link-building initiatives

The position requires defining and scaling localized SEO strategies tailored to regional search behavior, cultural nuances, and evolving discovery channels.

The role combines strategic leadership with hands-on execution and involves close collaboration with regional leadership, international SEO stakeholders, product teams, and localization specialists.

Key success metrics include:

  • Organic traffic growth
  • User acquisition/signups
  • Engagement and retention
  • Market penetration growth

Strategic SEO Leadership

  • Own and execute SEO strategy for MENA Arabic markets
  • Develop market-specific SEO roadmaps aligned with business growth goals
  • Prioritize initiatives based on ROI, search trends, and user behavior
  • Represent SEO in broader regional planning discussions

Team Development

  • Build and scale local SEO capabilities over time
  • Mentor SEO specialists and contributors
  • Create a culture of experimentation, ownership, and collaboration

Market & Competitive Intelligence

  • Analyze Arabic search trends, competitors, and audience behavior
  • Identify emerging opportunities and market gaps
  • Use data and insights to validate growth hypotheses

Content & Localization Strategy

  • Partner with localization and creative teams on culturally relevant content
  • Optimize high-priority content categories
  • Balance localized adaptation with original market-specific content creation

Technical SEO & Authority Building

  • Maintain strong technical SEO foundations including:
    • Site speed
    • Mobile optimization
    • Structured data
    • Indexation
    •  implementation
  • Lead local outreach and authority-building initiatives

Performance Analytics

  • Define SEO KPIs aligned with business objectives
  • Monitor traffic, visibility, conversions, and engagement metrics
  • Communicate insights and performance updates to stakeholders

AI Search & Discovery

  • Track evolving AI-driven discovery channels such as:

    • Perplexity
    • Claude
    • Google AI Overviews
  • Experiment with AI visibility and discoverability strategies
  • Share learnings to inform broader global SEO initiatives

Desired Candidate Profile


Company Industry

Keywords

  • Arabic SEO Lead

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Client of Salt

A fast-growing global technology platform is looking to expand its international growth efforts across Arabic-speaking markets. The company focuses on empowering creativity and digital experiences for users worldwide and is investing heavily in localized growth strategies rather than simply translating global campaigns.

https://welovesalt.com/jobs/arabic-seo-lead-713244