Area Activation Manager

Client of Worldwide Recruitment Solutions

STRATEGY DEVELOPMENT

• Leverage Consumer, Retailers and market-insights to address business problems/opportunities to support the development of a suitable overall strategy and Omnichannel plan in close collaboration with Commercial Director
• Plan and propose Omnichannel plan and Consumer Experience Journey per channel and lead on implementation to achieve yearly / Quarterly corporate KPIs
• Ensure efficient implementation of approved commercial plans through clearly communicating expectations to commercial field teams
• Lead, guide and motivate the Regional Sales Force to ensure the sustainable delivery of Regional Sales targets, KPIs and Business Building Activities

TRADE

• Develop and establish Trade Area strategies to safeguard target achievement of company s portfolio though key commercial drivers i.e. GT / KA contracted universe, Retail visibility, Trade full digitalization and Engagement
• Propose and assess Trade Engagement programs to ensure best-in-class execution
• Ensure retail contract and payment process is executed as per company s guidelines

OPERATIONAL EFFECTIVENESS

• Contribute towards attaining operational effectiveness & efficiency of Distributors in the Region and assist in managing the relationships with key stakeholders in the respective territory from our distributor to point of sales representatives
• Timely review and executive business and people development plans
• Ensure that all the trade programs for priority accounts & wholesale are effectively managed through the Field Force
• Identify and negotiate with the high potential accounts
• Develop and constantly update an extensive and in-depth understanding of industry / Consumers dynamics within the area and implement plans to ensure achievement of maximum short term and long-term sales potential
• Set the base for POS level activities by ensuring product availability according to the overall commercial strategy and company targets

PEOPLE MANAGEMENT

• Set and communicate the individual objectives members; monitor and supervise field force organization and front liners to ensure that commercial objectives are achieved
• Conduct regular performance assessment with the entire team and take steps to fill gaps in coordination with relevant departments
• Provide constant on the job training and guidance to the entire team and specific individuals to ensure business and personal development

BUDGET ALLOCATION

• Plan Area budget with Commercial Operations Manager for the respective Area
• Track compliance rates vs. approved budget
• Ensure most effective resource allocation in terms of a sustainable ROI
• Propose and justify all regional budget for trade and other business building activities and ensure effective execution
• Ensure timely preparation & submission of all documents such as Distributors claims, Sales tracking sheets

EHSS, PRINCIPLES & PRACTICES

• Ensure that all activities build and maintain a solid image of the company as responsible and preferred business partner
• Ensure that all conducted activities correspond to national legislation as well as the company s Principles & Practices
• Follow all policies and procedures and maintain all company equipment and property in good conditions
• Ensure that all members of the team follow all safety procedures concerning people and equipment
• Train & guide subordinates on relevant policies, procedures and guidelines and report all noticed accidents and incidents