Area Manager

Confidential Company

Key Responsibilities

1. Sales & Profitability

• Drive sales KPIs (Sales per sq. ft., ATV, Conversion Rate, Upselling) using commercial insights.

• Analyze store‑wise strengths and weaknesses using P&L reports and implement corrective action plans.

• Deploy monthly sales budgets and ensure adherence to controllable operating costs.

• Ensure Store Managers communicate sales targets and performance effectively to their teams.

• Identify commercial opportunities within each store to maximize revenue.

• Guide Store Managers on staff deployment to optimize productivity.

• Monitor rosters, leave planning, and store rotations to maximize efficiency.

• Support replenishment planning and monitor stock allocator execution.

• Drive monthly performance reviews for all locations.

2. Customer Experience & Brand Standards

• Build a culture of customer centricity across all stores.

• Ensure service levels exceed customer expectations and enhance the shopping experience.

• Ensure adherence to brand visual merchandising standards across all stores.

• Maintain high housekeeping standards in both front and back‑end areas.

• Oversee petty cash submissions and maintain monthly maintenance trackers.

• Ensure timely completion of repair & maintenance tasks with relevant teams.

• Implement store strategies and new initiatives to enhance sales and customer service.

• Conduct regular retail operations checks and ensure strict adherence to SOPs.

3. People Leadership & Development

• Provide coaching, mentoring, and direction to develop retail skills within the team.

• Build collaborative, high‑performing teams through motivation and engagement.

• Partner with HR team for recruitment of retail staff.

• Identify training needs and coordinate with L&D to create an annual training calendar.

• Ensure delivery of Selling Skills, Customer Service, and Brand Training.

• Manage performance through regular coaching and quarterly appraisals.

• Ensure Store Managers understand their KPIs, responsibilities, and performance expectations.

• Facilitate regular team meetings and communication sessions.

• Develop succession plans and build a pipeline of high‑potential talent.

• Encourage open feedback and support “Growing Together” initiatives.

• Plan team building and motivational activities.

4. Market Intelligence & Communication

• Provide management with insights on competition, sales trends, and mall expansions.

• Communicate management directives to store managers.

• Conduct regular operational meetings and store visits.

• Liaise with Marketing, Finance, Logistics, Store Development, and Services teams.

5. Stock Management & Inventory Control

• Coordination with the inventory team for the control of inventory across all stores through weekly and monthly stock counts.

• Strengthen store–warehouse coordination to maximize replenishment efficiency.

• Ensure slow‑moving stock is highlighted and displayed appropriately.

• Enforce stock security SOPs across all stores.

6. Visual Merchandising

• Oversee VM execution with the head of VM to ensure consistent brand image across all the stores.

• Ensure implementation of visual graphics and key merchandise highlights.

• Coordinate seasonal VM plans and execute them with the VM team.

• Review store layouts quarterly and recommend changes to maximize sales.

• Support new store setups and merchandising phases.

7. Store Space Optimization

• Align brand mix and space allocation with Retail Head and VM team to maximize ROI.

• Use brand contribution and retail density reports for space planning.

• Recommend layout changes to improve sales performance.

8. Retail Promotions & Marketing

• Plan the retail marketing calendar with the marketing team.

• Oversee seasonal promotions and ensure smooth rollout across stores.

• Manage annual sale events in coordination with marketing and operations.

• Ensure store teams understand promotion mechanics.

• Coordinate with relevant teams to secure DED permits.

• Partner with government and corporate programs (ESAAD, FAZAA, GDFRA) for tactical promotions.

9. Store Openings, Projects & Closures

• Coordinate with Store Development and Project teams to ensure store design compliance.

• Ensure timely completion of new store projects.

• Coordinate with IT for procurement of hardware/software.

• Liaise with Facility Management for housekeeping, fire & safety, and other services.

• Coordinate with mall management for opening/closure requirements.

• Monitor project expenses to stay within approved CAPEX budgets and escalate deviations.

10. Additional Projects

• Manage event sales and seasonal sales.

• Oversee concession store operations.

• Ensure brand displays and price listings are updated.

• Plan promotions with concession buying and marketing teams.

• Manage staffing for special projects.