About Asda'a Bcw

ASDA'A BCW was founded in 2000 as an independent agency by Sunil John, who has led the agency through more than two decades of sustained growth and regional leadership. As part of WPP's global communications network and affiliated with one of the world's top communications firms, ASDA'A BCW has built an unrivalled reputation as the leading PR consultancy across the Middle East and North Africa. The agency's team of experienced communications professionals operates across seven wholly-owned offices, with an additional network of affiliates covering 16 countries across the MENA region. ASDA'A BCW serves a growing roster of over 100 retained clients spanning government, corporate, and consumer sectors, delivering award-winning campaigns, strategic counsel, and integrated communications programs that shape narratives and build lasting reputations across the region and beyond.