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Education
MBA/PG Diploma in Business Mgmt(Marketing)
Nationality
Indian
Gender
Male
Benefits
Annual Leaves As Per Labour Law, Annual Air Ticket, Car
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
The Assistant Brand Manager (Brand, Trade & Sales Development) supports the development and growth of assigned FMCG brands by integrating brand strategy, trade marketing initiatives, and commercial performance management. Reporting to the Director – Business Development, this role ensures that brands are strongly positioned with consumers, effectively executed in trade, and delivering profitable growth across all channels.
Key Responsibilities & Duties:
Brand Management (Consumer-Facing)
Assist in developing brand strategies, positioning frameworks, and annual marketing plans.
Support new product development (NPD), packaging design, and product launches.
Coordinate ATL campaigns (digital, OOH, PR, influencers) in collaboration with external agencies.
Conduct consumer research and monitor competitor activities to identify market opportunities.
Monitor brand performance including pricing, product mix, and gross margin (GM%) drivers.
Trade Marketing (Shopper & Channel-Facing)
Translate brand strategies into actionable trade and channel execution plans.
Develop POS materials, in-store displays, and visibility enhancement programs.
Plan, implement, and evaluate trade promotions, track ROI and effectiveness.
Collaborate closely with Sales and Distribution teams to secure product listings and drive sales growth.
Conduct regular market visits to audit execution standards and gather shopper insights.
Sales & Commercial Responsibilities
Support monthly sales target planning, tracking, and performance analysis.
Monitor gross profit (GP) margins and recommend pricing or promotional adjustments to maintain profitability.
Participate in sales forecasting and coordinate with Supply Chain to ensure product availability.
Track inventory levels, identify slow-moving SKUs, and implement depletion strategies.
Provide brand and promotional training to field sales teams to strengthen execution quality.
Develop joint business plans with key accounts in collaboration with the Sales team.
Collaboration & Reporting
Partner with Sales, Supply Chain, and Finance teams to align brand and commercial objectives.
Support distributors and modern trade customers with customized marketing and promotional tools.
Prepare and submit regular reports on brand performance, trade execution, and sales metrics.
Present insights and recommendations to senior management for strategic decision-making.
Competencies
Brand Strategy & Positioning
Trade Marketing & Channel Execution
Sales Performance & Commercial Acumen
Gross Margin & Inventory Management
Market Research & Competitive Analysis
Cross-Functional Collaboration
Training & Team Support
Result Orientation & Profitability Focus
Desired Candidate Profile
Must‑Have Qualifications & Skills
6–12 years of FMCG experience (Food, Beverages, Non‑food categories preferred)
MBA in Marketing
Strong understanding of Brand building, Consumer Behavior, and Trade Marketing.
Preferred candidates should have strong FMCG sector experience, particularly within the Food and Beverages category, as well as in Distribution and Trading and Retail or Wholesale environments.
Preferred candidates should have demonstrable experience managing brand promotions, trade activations, visibility programs, and handling forecasting and demand planning responsibilities.
Candidates currently working in the GCC or in India are welcome to apply. Applicants from India with solid FMCG backgrounds and proven experience in Brand Management and Trade Marketing will also be considered.
-Proven experience in:
Brand awareness and brand strategy execution
Market research & competitor analysis
Trade & channel execution (numeric/weighted distribution)
Sales performance, GP margin monitoring & inventory management
Analytical mindset with strong proficiency in MS Office (Excel, PowerPoint)
Ability to collaborate cross‑functionally with Sales, Supply Chain & Finance teams
Excellent communication, presentation & stakeholder management skills
Ability to work under pressure and deliver monthly KPIs
Employment Type
- Full Time
Company Industry
- FMCG
- Foods
- Beverages
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Brand Strategy
- Trade Market
- Trade Marketing
- Channel Marketing
- Channel Sales Planning
- Market Research
- Brand Management
- Channel Management
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Nada Happiness Group
Nada Happiness is a pioneer in Oman's retail, wholesale, distribution and trading sectors with a legacy of unwavering excellence. Our portfolio encompasses two distinct companies, each housing six specialized divisions. This intricate framework has led to the establishment of twenty strategic outlets, offering a comprehensive array of over 30,000 products. Supporting these endeavors is our dedicated workforce, comprising 470 skilled professionals, whose collective commitment has fostered an extensive base of satisfied clients. Facilitating smooth logistics and ensuring the timely movement and safe storage of goods is our extensive fleet of carefully maintained vans, cars and trucks. Each passing year has marked a momentous milestone in the evolution of Nada Happiness. Central to our narrative are the architects of this triumph – Our Website - https://www.nadahappiness.com/
Read MoreAmeer Ahammed Ahammed - HR
Wadi Al Bhaiyas St, Sib, Oman Kuwait, Muscat, Oman